Digital Growth

Digital Growth & E-Commerce Manager (FULL TIME)

Location: Remote

Markets: Global focus across New Zealand, USA, and UK

Reporting to: NZ Marketing Manager

About the Role

We're seeking an experienced Digital Growth & E-Commerce Manager to drive growth and performance across our digital platforms. This role will oversee paid acquisition, funnel management, and performance optimization across key channels; Meta, TikTok, Google Ads, Amazon, and Instacart, ensuring consistency and efficacy in campaigns globally. You'll be responsible for managing the full digital funnel, from awareness through to conversion and re-marketing, ensuring our messaging is clear, effective, and data-driven. The ideal candidate has proven success in managing digital campaigns end-to-end, with a sharp eye for detail and the ability to analyse performance, make optimisations, and deliver actionable insights to improve ROI.

Key Responsibilities

● Execute, and optimise paid acquisition campaigns across Meta, TikTok, Google Ads, Amazon, and Instacart.Manage global campaigns (NZ, USA, UK) with tailored strategies for each market.

● Oversight of the full e-commerce funnel (D2C site (shopify), Amazon, Instacart, subscriptions, CRO), to help drive results relating to AOV, Customer lifetime value and conversion improvements.

● Ensure all campaigns are delivering correctly (e.g., tracking links, landing pages, ad placements).

● Monitor and analyse performance using analytics tools (GA4, Meta, Amazon/Instacart dashboards - to name a few).

● Report on campaign results, providing insights and recommendations for optimisation.

● Collaborate with creative/content teams to implement performance-driven assets that are platform specific.

● Continuously test new platforms, formats, and audience strategies to scale results.

Requirements

● 3+ years' experience in e-commerce, performance marketing, or digital campaign management.

● Hands-on expertise in media buying and campaign setup across platform dashboards, Google Ads, Amazon, and Instacart.

● Proven track record of managing and optimising campaign.

● Strong knowledge of analytics platforms (GA4, attribution modelling, platform dashboards).

● Deep understanding of full-funnel digital marketing and CRO principles.

● High attention to detail, ensuring flawless execution across campaigns and platforms.

● Experience with consumer brands, FMCG, or CPG is highly desirable.

Why Join Us? This is an opportunity to take ownership of our global digital growth strategy, helping scale our brand across key international markets. You'll play a pivotal role in ensuring our campaigns are impactful, consistent, and profitable while having the freedom to test, learn, and innovate.

Who are we? We're Free AF, a non-alcoholic cocktail company shaking up drinking culture one unapologetically good sip at a time. Born in New Zealand and now global, we believe the world's a better place when people drink a little less, without missing out on any of the fun. Our mission? To make not drinking feel just as cool as drinking, if not cooler. We're here to give people the freedom to drink on their terms, with bold, delicious AF cocktails that taste and feel like the real thing (Afterglow and all). Make sure you check out our website We've been growing fast, like, really fast, and we're just getting started. With big ambitions and an even bigger attitude, we're building a team of movers, shakers, and culture-makers to help take this global.