Senior Executive

I. MAJOR RESPONSIBILITIES AND DUTIES:

1. Corporate Public Relations:

• Develop and implement a proactive media relations strategy to enhance the organization's presence in both local and international media.
• Cultivate relationships with key journalists, influencers, and media outlets to secure positive coverage of corporate initiatives and CSR activities.
• Draft and distribute press materials including press releases, statements, and media kits to promote organizational achievements and events.
• Execute Corporate PR strategies that align with the resort's business objectives, including crisis communication plans.
• Monitor and analyze media coverage of the resort and industry trends, providing insights and recommendations to senior management.
• Organize media events, press conferences, and promotional activities to boost brand awareness.

2. Corporate Affairs' Communications:

• Collaborate with internal key stakeholders on the corporate affairs matters, align messaging and communication strategies with business objectives.
• Support crisis communication plans and manage media inquiries during challenging situations.
• Monitor and analyze media coverage, industry trends, and public sentiment to provide actionable insights to senior management.

3. Strategic Media Partnerships:

• Handle the partnership enquiry and provide strategic evaluation and recommendations analyses
• Follow up internal process for execution of partnership events
• Corporate award solicitation and application

4. Corporate Social Responsibility (CSR) Initiatives:

• Lead the communication strategy for CSR programs, showcasing the organization's commitment to sustainability and community engagement
• Create compelling narratives and campaigns around CSR initiatives, demonstrating impact and fostering community partnerships
• Identify and engage with non-profit organizations and community stakeholders to enhance visibility and support for CSR efforts
• Coordinate and execute CSR committee meeting, action plans, monthly newsletter and content calendar to communicate our CSR programs proactively to external and internal stakeholders
• Organize and manage media events, press conferences, and promotional activities to boost the organization's visibility and strengthen relationships with stakeholders

5. Reporting and Evaluation:

• Prepare detailed reports on media coverage, impact of communication strategies, and CSR initiatives for stakeholders and senior management.
• Evaluate public relations efforts and provide recommendations for continuous improvement.

II. JOB SPECIFICATIONS

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• Minimum of 2 experience in media relations and PR; experience within the leisure and hospitality industry is preferred.
• Proven ability to manage multiple projects with strong attention to detail and deadlines.
• Excellent written and verbal communication skills, with the ability to develop compelling narratives.
• Experience in CSR communications or corporate PR is highly desirable.

III. Skills and Attributes

1. Communication Excellence

• Outstanding written and verbal communication skills, with the ability to craft compelling messages tailored to diverse audiences.
• Skilled in media engagement and relationship-building with press, influencers, and key external stakeholders.

2. Strategic and Creative Thinking

• Strong strategic mindset with the ability to align media and partnership initiatives with broader business goals.
• Creative approach to storytelling, brand promotion, and content development.

3. Project and Time Management

• Proven ability to manage multiple projects simultaneously under tight deadlines.
• Highly organized, detail-oriented, and capable of prioritizing tasks effectively in a fast-paced environment.

4. Collaboration and Interpersonal Skills

• Strong team player with excellent interpersonal skills; able to work cross-functionally with internal CMC team, CSR committee members, and operations teams.
• Demonstrated ability to develop and maintain productive relationships with internal and external stakeholders.

5. Analytical and Results-Driven

• Comfortable analyzing media coverage, partnership performance, and CSR impact metrics to provide actionable insights.
• Focused on delivering measurable results through strategic initiatives.

6. Professionalism and Adaptability

• High level of professionalism, integrity, and adaptability in handling sensitive communications and high-stakes scenarios.
• Able to respond proactively to evolving media landscapes and business needs.