
Marketing Analyst
4 days ago
Key Responsibilities
- Data Collection and Analysis: Gather and interpret data from various sources, including website analytics, social media, email campaigns, customer surveys, and market research.
- Market and Trend Research: Conduct in-depth research on consumer behavior, market trends, and competitor activities to identify opportunities and threats.
- Campaign Performance Measurement: Track and evaluate the effectiveness of marketing campaigns by monitoring key performance indicators (KPIs) such as ROI, lead generation, conversion rates, and customer engagement.
- Reporting and Communication: Create clear and compelling reports, dashboards, and presentations to communicate findings, insights, and recommendations to marketing teams and stakeholders.
- Strategic Recommendations: Provide data-driven recommendations on how to optimize marketing spend, refine target audiences, and improve product/service offerings.
- A/B and Multivariate Testing: Design and execute A/B and other tests to determine the most effective marketing tactics.
Required Skills and Qualifications
- Analytical Skills: Strong ability to process and interpret large datasets, identify patterns, and draw actionable conclusions.
- Technical Proficiency: Expertise in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), business intelligence software (e.g., Tableau, Power BI), and database languages (e.g., SQL).
- Communication Skills: Excellent written and verbal communication skills to present complex data in a simple, understandable way to both technical and non-technical audiences.
- Business Acumen: A solid understanding of marketing principles, business objectives, and how marketing contributes to overall company goals.
- Attention to Detail: Meticulous in their approach to data collection and analysis to ensure accuracy and precision.
Job Type: Full-time
Pay: Php25, Php30,000.00 per month
Ability to commute/relocate:
- Taguig: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Preferred)
Work Location: In person
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