Marketing Manager
2 hours ago
Key Responsibilities
Brand Management & Strategy
- Develop and implement brand strategies aligned with business and sales objectives
- Ensure consistent brand messaging across all marketing platforms and materials
- Lead product launches, brand campaigns, and promotional activities
Social Media & Digital Marketing
- Plan, execute, and optimize social media marketing campaigns to increase brand awareness and engagement
- Manage content calendars, campaign performance, and social media analytics
- Collaborate with internal teams and external agencies for digital campaigns and creatives
Trade Marketing
- Develop and execute trade marketing programs to support distributors, retailers, and sales teams
- Create in-store promotions, merchandising strategies, and point-of-sale materials
- Coordinate closely with Sales to align promotions, pricing, and channel strategies
Campaign Planning & Execution
- Manage end-to-end marketing campaigns from concept to execution and post-campaign analysis
- Monitor campaign performance, prepare reports, and recommend improvements
- Manage marketing budgets and ensure efficient use of resources
Market & Consumer Insights
- Conduct market research and analyze consumer trends, competitor activities, and category performance
- Use insights to refine marketing strategies and identify growth opportunities
Qualifications & Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 3–5 years of marketing experience in the FMCG industry
- Proven experience in social media marketing, trade marketing, and brand management
- Strong understanding of FMCG distribution channels and retail dynamics
- Experience managing marketing campaigns and budgets
- Excellent communication, project management, and analytical skills
Job Type: Full-time
Pay: Php25, Php35,000.00 per month
Work Location: In person
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