Brand Marketing Officer
9 hours ago
A Brand Marketing Officer (BMO) plays a key role in developing and implementing a company's brand strategy to ensure a strong and cohesive brand identity in the market. Their responsibilities often include:
- Brand Strategy: Crafting and executing brand strategies that align with the company's overall goals, target audience, and market trends.
- Market Research: Analyzing market data, consumer insights, and competitor activities to adapt and strengthen brand positioning.
- Campaign Development: Overseeing marketing campaigns, from concept through execution, that communicate the brand's message across various channels.
- Content and Messaging: Ensuring brand consistency across all content, such as social media, website, ads, and PR, to foster brand recognition and loyalty.
- Cross-functional Leadership: Collaborating with other departments, including product, sales, and design, to ensure brand alignment throughout the customer experience.
- Performance Tracking: Measuring the effectiveness of branding efforts through KPIs like brand awareness, engagement rates, customer retention, and sales impact.
- Budget Management: Allocating and managing the brand marketing budget to maximize ROI.
Ultimately, a Brand Marketing Officer aims to enhance the brand's value in the eyes of consumers, driving long-term loyalty and competitive advantage.
Job Types: Full-time, Permanent
Benefits:
- Employee discount
- Free parking
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
Ability to commute/relocate:
- Marilao: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Required)
Experience:
- Marketing: 2 years (Required)
Willingness to travel:
- 75% (Required)
Work Location: In person
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