Marketing Assistant

 Job Title: Trade Marketing Assistant

 Department: Marketing / Commercial

 Reports To: Market Manager and On Premise Sales Manager

 Role Overview

o The Trade Marketing Assistant supports the Trade Marketing team in

planning, executing, and monitoring on-premise and off-premise programs

that build brand visibility, drive depletions, and strengthen consumer

engagement. This role plays a key part in POSM (Point of Sale Materials)

development and management, ensuring that all materials are brand-

compliant, efficiently deployed, and deliver maximum impact in trade.

Key Responsibilities

1. On-Premise Activation Support

 Assist in the execution of brand activations across bars, restaurants, clubs, and

hotels.

 Coordinate logistics, supplier partnerships, and third-party agencies for smooth

implementation.

 Support night POSM deployment, and bartender engagement activities.

 Prepare pre- and post-activation reports including execution photos, key

learnings, and ROI analysis.

 Ensure all executions reflect Brown-Forman brand standards and visual identity

guidelines.

1. Off-Premise Program Implementation

 Support in-store promotions, visibility programs, and consumer activations across

supermarkets, convenience stores, and key retail outlets.

 Coordinate with the sales and distributor teams to ensure proper rollout of

programs and displays.

 Monitor and report execution quality, compliance with planograms, and program

timelines.

1. POSM Development and Management

 Lead coordination of POSM design and production, working with internal brand

teams, creative agencies, and suppliers.

 Manage the POSM inventory system, including tracking, allocation, and

distribution to key accounts.

 Ensure all POSM are on-brand, cost-effective, and tailored to channel needs (on-

and off-premise).

 Conduct post-deployment evaluations to measure effectiveness and identify

opportunities for improvement.

 Support development of new trade tools and visibility concepts to strengthen

brand presence in trade.

1. Trade Program Reporting & Analysis

 Prepare pre- and post-program reports summarizing objectives, execution

details, photos, KPIs, and financial results.

 Support monitoring of activation PWP and local P&L and trade marketing

budgets.

 Compile data and insights from activations, sales feedback, and consumer

engagement results for program improvement.

1. Cross-Functional Collaboration

 Work closely with Sales, Brand, and Finance teams to align on trade priorities

and program rollout.

 Support distributor partners in executing trade marketing programs and ensuring

visibility standards.

 Participate in trade meetings and reviews, providing updates on marketing

initiatives and POSM deployment.

Qualifications

 Bachelor's Degree in Marketing, Business, or related field.

 1–3 years of experience in trade marketing, brand activation, or sales (preferably

in beverage, FMCG, or spirits industry).

 Strong project management and coordination skills.

 Proficient in Excel, PowerPoint, and basic reporting tools.

 Creative mindset with an eye for design and brand consistency.

 Excellent communication and interpersonal skills.

 Strong attention to detail and organizational discipline.

 Competencies

 Brand Stewardship: Ensures all trade executions

premium image.

 Execution Excellence: Delivers programs on time, on budget, and on standard.

 Analytical Thinking: Uses data to assess trade program performance and

recommend improvements.

 Collaboration: Works effectively across teams and with external partners.

 Agility: Adapts quickly to market needs and commercial priorities.

Job Types: Full-time, Permanent

Pay: Php25,000.00 per month

Benefits:

• Flexible schedule
• On-site parking
• Opportunities for promotion
• Paid training
• Promotion to permanent employee

Work Location: In person