Marketing Data Analyst
6 days ago
At BnkToTheFuture, you'll be working within a fast-paced, challenging environment, where you'll be encouraged to push boundaries and challenge convention. As the longest standing company in Bitcoin and worlds first crypto securities business. You'll have the opportunity to work within an international business environment, and grow with the Company. We believe that the future of our organisation lies in the passion and capabilities of individual members, and commit to supporting and developing them to their full potential.
If you believe you have the experience and skills for this role, and share our passion for rethinking what's possible, and exceeding customer expectations, we warmly invite you to apply.
Marketing Data Analyst
Do you want to join an innovative and leading Financial Tech company which is known as the longest standing company in Bitcoin and worlds first crypto securities business? Do innovations like our Retirement Plan B and Online Investment Platform excite you? Are you seeking a marketing role for a reputable and leading brand that is committed to shaking things up in the Financial and Banking sector? Under the leadership of the Co-Founders, a company which allows you to be able to work from anywhere in the world, with the most innovative FinTech investment products being released, there has never been a more exciting time to join the Marketing team at BnkToTheFuture.
Marketing at BnkToTheFuture starts with our progressive products, and ends with our inspired and delighted customers (Investors & Clients). The department is tasked with bringing the two together through all digital and outbound communication manifestations of BnkToTheFuture. A crucial component of these is bringing our prospects, customers, clients and internal stakeholders along on the journey with us.
As the Marketing Data Analyst, you will be responsible for leading the management and reporting of our marketing data. You will analyse data from all comms channels and report on lower funnel performance. In parallel, you will play an instrumental part in the management of customer communications (including customer data strategy and profiling, communication automation, and leading the marketing team to develop assets and ensure effective and timely delivery).
You will be a key player in the transformation of BnkToTheFuture Digital Customer Journey, working across several functions with multiple stakeholders all sharing the same vision of delivering an exceptional customer (Investors and Clients) experience throughout their entire journey.
The Day to Day
Training & Implementation
As this is a role which you will be responsible for developing together with the Marketing Manager, you will be responsible for developing systems, processes and implementing all the training which you receive. There is a very advanced Data Driven Analytic training which you and the Marketing Manager will go through. But you will be expected to discuss the training modules with the Marketing Manager and to draft a plan and implement what you have learnt and have daily and weekly meetings with the Marketing Manger to demonstrate progress.
At BnkToTheFuture, the Marketing Data Analytics is crucial for the success of all the future marketing efforts made by BnkToTheFuture.
Coordinate the day-to-day reporting requirements.
Understand BnkToTheFuture brand and commercial objectives and track the performance and ROI of our digital platforms against these KPIs. Work with the Marketing Manager to evaluate successes and arrive at key recommendations.
Support the Marketing Manager across all digital activities.
Proactively work with internal stakeholders (Marketing, PR Retirement Plan B, Sales) and agencies to align activity performance and ensure the business is driving maximum consumer engagement across all digital channels.
Proactively investigate new digital ideas for the business.
Monitor competitive promotions and events to ensure BnkToTheFuture is embracing the latest industry trends and opportunities.
Coordinate, execute and report on BnkToTheFuture's digital outbound activities.
Be the go-to person for BnkToTheFuture email marketing activities and ensure that our communication is timely, effective, within budget and complementary to the wider business objectives.
About you:
- Experience managing CRM and other email software campaigns, calendars and agencies
- Good understanding of what makes a CRM / email software campaign successful
- Excited by and with experience in data analysis and reporting
- Thrives in fast-paced work environments with an ability to pivot quickly with moving priorities
- Meticulous attention to detail and exemplary organisational skills, with an ability to prioritise
- Ambitious, with a 'can do' attitude and the ability to find innovative solutions to challenges
- A positive track record of solving business challenges using data
- Highly competent user of Excel and data analysis
- Passion for Financial and banking sector, Bitcoin, Cryptocurrencies and Financial innovation (FinTech)
- A confident communicator who can present data to multiple stakeholders and build relationships outside of their immediate team
- Shares BnkToTheFuture's company cultural fit - you work hard, committed, go over and above the call of duty, demonstrate flexibility and truly are passionate and care about your input within your team and the company as a whole.
- High level of technical competency.
Become part of a leading global Financial Tech Company which is known for being the longest standing crypto and securities business and which boasts a history of success and ambitious plans for the future. If this job seems like the perfect fit for you, please apply now.
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