Senior Manager, Direct Marketing

1 week ago

Paranaque City, Calabarzon, Philippines Solaire Resort Full time ₱1,200,000 - ₱2,400,000 per year
  • Develop and implement strategic direct marketing campaigns for gaming and resort-wide offerings, designed to enhance member engagement and maximize customer activity
  • Design and execute innovative resort promotions aimed at boosting non-gaming spend, particularly across dining venues, retail outlets, spas, entertainment events, and other resort amenities
  • Regularly monitor and evaluate campaign effectiveness, employing rigorous A/B testing methodologies to identify successful strategies and continuously refine marketing tactics
  • Oversee the budgeting process for direct marketing activities, ensuring effective allocation of resources and maximum ROI
  • Collaborate closely with key stakeholders across Gaming Operations, Food & Beverage, Hospitality and Entertainment teams to create compelling, targeted promotions

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 5-7 years of progressive experience in direct marketing, preferably within banking, hospitality, gaming, or similar industries
  • Expertise in customer segmentation and delivering personalized marketing approaches to improve response rates
  • Strong analytical skills with a deep understanding of leveraging data analytics tools to drive business decisions.
  • Excellent communication skills, both written and verbal, ensuring clarity and effectiveness in all interactions
  • Fluency in English and an additional language is required
  • Excellent project management, organizational, and communication skills
  • Familiarity with the gaming industry is a plus

**This role is also open to other nationalities (Expat) with relevant experience (Chinese, Singaporean, Korean, Japanese) and will be based in Paranaque City, Philippines

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