Marketing Associate

Position Summary:

Responsible for developing and executing marketing strategies that promote our retail products and enhance our brand presence. To collaborate closely with cross-functional teams to create and implement marketing campaigns that drive foot traffic, increase sales, and foster customer loyalty within our retail stores and to oversee properties Filinvest Shoppes IT Park and Filinvest Cyberzone.

Description of Functions:

Collaterals

• Handle all collateral requirements of Filinvest Shoppes IT Park and Filinvest Cyberzone.
• Maximize occupancy of indoor and outdoor collateral spaces of Filinvest Shoppes IT Park and Filinvest Cyberzone by offering spaces to prospective advertisers other than the mall tenants.
• Increase collateral revenues monthly and yearly.
• Develop cash sponsorship schemes with a one-year period to tenants and advertisers.
• Offer existing collateral spaces to mall tenants.
• Promote "slow moving" spaces to tenants and advertisers.
• Explore untapped potential advertising spaces inside and outside the commercial center premises.
• Monitor all installed collateral materials in various commercial centers.
• Oversee all collateral booking of various commercial centers, and coordinate with tenants and advertisers all activities relating to collaterals.

Digital Marketing

• Manage digital marketing initiatives, including social media campaigns, email marketing, and website optimization to drive online and in-store traffic.
• Coordinate with digital marketing agencies regarding the development of the Filinvest Shoppes IT Park and Filinvest Cyberzone through social media accounts platforms in terms of advertising, promotions, events, PR, and other activities.
• Interfere with the agencies for updating on the Filinvest Shoppes IT Park and Filinvest Cyberzone through social media accounts in terms of advertising, promotions, events, PR, and other activities
• Generate data base list and use it in activities that will benefit Filinvest Shoppes IT Park and Filinvest Cyberzone.
• Develop activities and promotions that can be implemented or announced in social media accounts
• Interact with the agencies for updating of the North and East Cluster tenants as far as promotional activities and contents that will be placed on the websites, Facebook, and Twitter accounts.
• Monitor daily social media accounts of Filinvest Shoppes IT Park and Filinvest Cyberzone.
• Explore tie-ups with other online marketing sites to promote various commercial centers.
• Develop compelling marketing content through advertising materials.

PR

• Be on top of the PR requirements of Filinvest Shoppes IT Park and Filinvest Cyberzone.
• Coordinate with the agency regarding the development of the Filinvest Shoppes IT Park and Filinvest Cyberzone write-ups and other efforts
• Interact with various tenants/exhibitors as far PR contents of the write-ups.
• Arrange with tenant's interview schedule of PR agency.
• Monitor and reconcile PR write-ups and events versus budget and committed releases.
• Foster strong customer relationships through loyalty programs, feedback mechanisms, and personalized marketing initiatives.

Marketing Strategy

• Develop and implement comprehensive marketing plans and strategies tailored to our retail business objectives.
• Conduct market research to identify trends, consumer preferences, and competitors' activities to inform marketing decisions.
• Create and oversee in-store promotional activities, visual merchandising, and displays to attract and engage customers.
• Work closely with the sales team to align marketing efforts with sales goals and provide necessary support for product launches and promotions.
• Monitor and manage marketing budgets to ensure cost-effectiveness and ROI.
• Analyze marketing campaign performance data and generate insights to refine strategies for better results.
• Ensure that all marketing activities adhere to legal and ethical standards, including advertising regulations.

Job Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• With at least 1 year work experience in Marketing field.
• Proficient in MS Applications.
• Willing to be assigned in Cebu City.

Job Type: Full-time

Pay: Php22, Php25,000.00 per month

Benefits:

• Additional leave
• Company events
• Health insurance
• Life insurance
• Opportunities for promotion
• Paid training

Experience:

• Marketing: 1 year (Required)

Work Location: In person