Marketing Manager

You are the storyteller and strategist, connecting the hotel's promise of Trusted Comfort for the Way You Work and Live Today to the right markets, guests, and partners. You will lead sales generation, marketing visibility, and distribution performance to establish the hotel as Tacloban's preferred business-lifestyle hotel. From building partnerships with corporate and NGO clients to managing digital presence and OTA channels, you will drive both bookings and brand loyalty with sincerity and strategy.

Key Responsibilities

Sales & Business Development

● Develop and execute a comprehensive sales strategy covering corporate, government, NGO, and MICE markets.

● Build strong relationships with key accounts, including local enterprises, donor agencies, and event organizers.

● Identify new business opportunities through direct sales, partnerships, and digital channels.

● Prepare monthly and quarterly sales forecasts and revenue reports for management.

● Negotiate and close contracts that align with rate integrity and profitability goals.

Marketing & Brand Visibility

● Plan and execute marketing campaigns that communicate the hotel's brand promise and unique guest experience.

● Manage online presence and engagement through social media, Google, and community partnerships.

● Oversee the creation of visual and written marketing materials consistent with the hotel's tone: calm, modern, and trustworthy.

● Coordinate local promotions, public relations events, and collaborations with Tacloban's business and tourism sectors.

● Monitor competitor activities and market trends to inform promotional strategies.

Hotel Distribution & Revenue Channels

● Manage OTA and GDS listings, ensuring content accuracy, rate parity, and promotional optimization.

● Collaborate with the Finance Manager and GM on rate structures, BAR pricing, and seasonal offers.

● Track channel performance (direct bookings, OTA, travel agents, and corporate contracts) to optimize revenue mix.

● Implement CRM and distribution tools for data-driven decision-making and improved customer retention.

Skills & Qualifications

● Bachelor's degree in Marketing, Business, or Hospitality Management.

● Minimum 5 years' experience in hotel sales, marketing, or revenue/distribution management.

● Knowledge of OTA platforms, digital marketing, and CRM systems.

● Proven track record of achieving sales and occupancy goals.

● Strong negotiation, networking, and presentation skills.

● Creative mindset balanced with commercial acumen.

● Excellent communication skills, able to tell the hotel's story with authenticity and purpose.

Key Performance Objectives (KPOs)

Revenue Generation

Achieve or exceed quarterly and annual room revenue and RevPAR targets during hotel ramp-up.

Market Development

Secure at least 15 new active accounts in the first 12 months (corporate, NGO, or MICE).

Digital Visibility

Grow the hotel's social and online presence to achieve measurable increases in direct bookings and engagement.

Distribution Optimization

Achieve balanced channel mix - at least 40% direct and corporate bookings by end of Year Brand Awareness

Implement at least 4 major marketing or PR activations in the first year to position the hotel as Tacloban's trusted business hotel.

Key Performance Indicators (KPIs)

Occupancy Growth

Achieve 60 to 65% weekday occupancy by end of first operational year.

Revenue Targets

Meet or exceed monthly and annual sales targets.

Lead Conversion Rate

Maintain 25–30% conversion from qualified leads to confirmed bookings (target ≥ 35% by Year 2).

Account Retention

≥ 90% renewal rate among key corporate and NGO accounts.

Distribution Mix

60% direct/corporate, 40% OTA/TA bookings by Year 1, improve direct share annually.

Digital Engagement

+20% quarterly growth in web traffic and social engagement metrics.

Customer Satisfaction

≥ 90% "Very Satisfied" rating among corporate guests and partners.

Job Type: Full-time

Pay: Php40, Php50,000.00 per month

Work Location: In person