Digital Campaign Specialist

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Important Please ensure your resume is fully updated before submitting your application. Highlight any experience supporting Australian clients or working with Australian companies, and clearly mention the company name(s). Experience with Australian clients will be given priority, so make sure your most recent roles, relevant skills, and achievements are accurately listed.

Job Brief

We are seeking a detail-oriented and results-driven Digital Campaign Specialist to manage the end-to-end delivery, optimisation, and reporting of content marketing-led campaigns. This role supports sales and internal marketing teams by overseeing digital ad performance across platforms, managing paid social campaigns, and contributing to internal B2B content marketing efforts.

Responsibilities:

Campaign Management & Delivery

• Plan campaign timelines and delivery milestones in collaboration with the Sales Team.

• Load sponsored content (articles, newsletters, social posts) to the website and digital platforms.

• Coordinate Solus eDMs and newsletter insertions according to client specifications.

• Publish sponsored content on social media platforms including Facebook, Instagram, and YouTube.

• Execute paid Facebook advertising campaigns to maximise engagement and reach.

• Oversee the delivery of internal B2B content marketing initiatives.

Performance Optimisation & Reporting

• Track and optimise campaign performance using tools such as Google Analytics, GAM 360, and Facebook Insights.

• Provide regular updates to the Sales Team and clients, including strategic performance feedback and recommendations.

• Proactively identify opportunities to improve campaign outcomes and audience targeting.

• Deliver weekly and monthly campaign performance reports with actionable insights.

Client & Stakeholder Communication

• Ensure timely and clear communication of campaign progress, outcomes, and next steps.

• Understand client advertising goals and translate them into successful content marketing strategies.

• Address client feedback and implement optimisation changes as required.

Quality Control & Efficiency

• Maintain high standards for all delivered assets and digital experiences.

• Balance internal priorities and client expectations to ensure timely delivery.

• Maintain campaign profitability by understanding budget requirements and internal costings.

Requirements:

• 2–3 years of experience in digital media marketing, preferably in a content or advertising environment.

• Strong understanding of Facebook as a business marketing platform, including campaign setup and optimisation.

• Ability to manage multiple campaigns and stakeholders simultaneously.

• Strong written and verbal communication skills.

• Proven experience in working independently and remotely.

• Experience in managing B2B marketing campaigns is highly regarded.

Software Proficiency:

• Meta Business Suite, Facebook Campaign Manager

• Google Ad Manager 360

• Google Analytics

• WordPress (or similar CMS)

• Microsoft Office Suite

• DotDigital (or similar email marketing tools)

• Adobe Creative Suite (desirable)

• HubSpot (desirable)

• Asana or other project management tools (desirable)

Education:

Bachelor's degree or diploma in Marketing, Digital Media, Communications, or a related field (preferred)

Personal Attributes:

• Proactive, organised, and self-motivated

• Strong attention to detail

• Analytical thinker with a creative edge

• Comfortable working independently or as part of a team

• Excellent time management and prioritisation skills

• Strong customer service orientation

Time Zone: Australian Business Hours

Applicant Location: Must be located in the Philippines

About Outdesk

At Outdesk, our mission is to bridge the gap between exceptional talent in the Philippines and the dynamic business needs of our clients in Australia. We are committed to delivering bespoke recruitment and comprehensive employment solutions that foster long-term success for both our clients and staff.

Employee Benefits

• Paid Leave

• 13th Month Pay

• SSS

• Philhealth

• Pag-Ibig

• BIR

• HMO