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Marketing Officer
2 weeks ago
Marketing Specialist (Restaurant Industry)
Overview:
We are looking for a creative and goal-oriented Marketing Specialist with 3–5 years of experience in the restaurant or food & beverage sector. This role will focus on developing and executing marketing strategies that boost brand awareness, customer engagement, and sales across digital and traditional channels.
Main Responsibilities:
- Plan and implement marketing campaigns to highlight the restaurant's brand, menu, and special offers.
- Manage social media platforms, produce engaging content, and strengthen the restaurant's online presence.
- Partner with operations to carry out seasonal promotions, events, and collaborations.
- Conduct market and competitor research to track trends, customer behaviors, and business opportunities.
- Lead digital marketing efforts, including online ads, email campaigns, influencer marketing, and SEO.
- Ensure all communication materials follow brand guidelines.
- Track and evaluate campaign performance, providing reports and recommendations for improvements.
- Maintain relationships with media contacts, partners, and vendors for promotional activities.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 3–5 years of marketing experience, ideally within the restaurant, hospitality, or food & beverage industry.
- Proficient in digital marketing tools, social media management, and content development.
- Strong creativity, communication, and organizational skills.
- Able to manage multiple projects in a fast-paced environment.
- Background in event or local store marketing is an advantage.
Job Type: Full-time
Pay: From Php21,000.00 per month
Benefits:
- Company events
Work Location: In person