Digital Marketing Manager

The Digital Marketing / Social Media Marketing Manager will be responsible for developing and implementing comprehensive online marketing plans, managing a team of specialists, and ensuring that all digital channels consistently reflect the company's brand identity and objectives.

DUTIES AND RESPONSIBILITIES:

1. Strategic Planning & Leadership

• Develop and execute integrated digital marketing and social media strategies aligned with overall business goals.
• Conduct market research and competitor analysis to identify trends, insights, and growth opportunities.
• Create and maintain a digital content calendar that aligns with brand campaigns and seasonal initiatives.
• Set performance metrics (KPIs) and prepare regular analytics reports with actionable insights.
• Manage relationships with external vendors, agencies, and partners to support digital marketing campaigns and projects as needed.
• Lead and mentor a team of digital marketing specialists, providing guidance, training, and performance evaluations to foster professional growth and excellence.

2. Digital Campaign Management

• Plan, manage, and optimize paid digital campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, YouTube, etc.).
• Monitor campaign performance and adjust targeting, messaging, and budget allocation to maximize ROI.
• Collaborate with cross-functional teams (Marketing, Sales, and Customer Support) to integrate digital efforts across departments.
• Ensure campaigns adhere to branding standards and comply with platform advertising policies.

3. Social Media Strategy & Management

• Oversee the company's social media presence across multiple platforms (Facebook, Instagram, Twitter/X, TikTok, LinkedIn, YouTube, etc.).
• Develop engaging and visually appealing content that resonates with target audiences and aligns with brand values.
• Manage posting schedules, audience engagement, and community interactions to build a strong online presence.
• Collaborate with influencers, brand advocates, and KOLs to enhance brand visibility and credibility.
• Monitor and respond to feedback, comments, and messages to maintain a positive brand reputation.

4. Content Development & Creative Direction

• Oversee the creation of multimedia content (graphics, videos, articles, and short-form content like Reels or TikToks).
• Ensure content is optimized for engagement, SEO, and conversion across all digital platforms.
• Provide creative input in conceptualizing digital campaigns and content storytelling.
• Maintain brand consistency in tone, visuals, and messaging across all digital channels.

5. Data Analytics & Optimization

• Track, analyze, and report on digital marketing metrics such as engagement, reach, conversions, and ROI.
• Utilize analytics tools (Google Analytics, Meta Business Suite, Hootsuite, etc.) to measure performance and optimize campaigns.
• Identify insights from data to refine targeting, messaging, and channel strategies.
• Conduct social media and digital audits to identify areas for improvement and innovation.

6. Budget & Resource Management

• Manage and allocate budgets for digital marketing and advertising campaigns effectively.
• Ensure that spending aligns with performance targets and financial guidelines.
• Oversee partnerships with digital agencies, vendors, and content creators as needed.

QUALIFICATIONS:

Ø Bachelor's degree in Marketing, Communications, Journalism, Advertising, or any related business field.

Ø Minimum of 3–5 years of experience in Digital Marketing or Social Media Management, preferably in gaming, e-commerce, or entertainment industries A MUST

Ø Proven track record of managing successful online marketing campaigns and leading digital teams.

Ø Hands-on experience with marketing tools such as Google Ads Manager, Meta Business Suite, Hootsuite, Buffer, Sprout Social, and Google Analytics.

Ø Strong understanding of SEO, SEM, keyword strategy, and social media advertising.

Ø Excellent copywriting, storytelling, and creative direction skills.

Ø Strong analytical mindset with the ability to interpret data and adjust strategies accordingly.

Ø Excellent communication, leadership, and interpersonal skills.

Ø Ability to thrive in a fast-paced, multicultural, and results-driven environment.

Job Types: Full-time, Permanent

Pay: Php90, Php100,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Health insurance
• Life insurance
• Opportunities for promotion
• Pay raise
• Promotion to permanent employee
• Work from home

Work Location: In person