Digital Marketing Manager

6 days ago

Makati City, National Capital Region, Philippines Mapúa University Full time

Mapúa University (MU) is one of the top Engineering schools in the Philippines. With ABET-accredited programs delivered through cutting-edge methods and state-of-the-art facilities, Mapúa trains and forms individuals to possess important knowledge, skills, and values, collectively known as outcomes, that will make them globally competitive and truly qualified to serve a wide range of professions in different fields. Mapúa is a member of Yuchengco Group of Companies (YGC).

Just recently, Mapúa University entered a partnership with Cintana Education, a global leader in international education, and Arizona State University, a top 1% global university ranked as the most innovative university in the U.S. The purpose of this partnership is to transform Mapúa University, which is known today for excellence in engineering and technology into a comprehensive university with a newly positioned and enhanced Business School and a new Medical and Health Sciences School.

DIGITAL MARKETING MANAGER (MAKATI CAMPUS) for Cintana-Arizona State University Programs

Overview of Responsibilities

  • We are seeking a results-driven Digital Marketing Manager with a strong focus on performance marketing to lead our paid acquisition efforts across digital channels. This role is ideal for someone who thrives on data, optimization, and ROI-driven strategies to scale customer acquisition and retention in the Philippine market.

SCOPE / DIMENSIONS OF ROLE

  • Own the leads deliverables from paid and organic channels
  • Plan, execute, and optimize paid digital campaigns across Google Ads, Meta, TikTok, and programmatic platforms
  • Manage SEO/SEM, display advertising, retargeting, and affiliate marketing strategies
  • Analyse campaign performance using tools like Google Analytics, GA4, Looker Studio, and Meta Business Suite. Being Google-certified is a plus.
  • Design and implement marketing automation workflows across platforms (e.g., email, SMS, retargeting) to nurture leads and drive conversions
  • Stay updated on local digital trends, platform updates, and consumer behavior in the Philippines, specifically in Manila and Davao cities
  • Manage relationships with external agencies and vendors

QUALIFICATIONS, SKILLS & EXPERIENCE

  • Bachelor's degree in Marketing, Business, or a related field
  • Min 5 years of experience in digital marketing, with at least 2 years in performance marketing
  • Proven track record of managing multi-channel paid campaigns with measurable ROI
  • Strong analytical skills and data-driven mindset
  • Proficiency in tools like Google Ads, Meta Ads Manager, Google Tag Manager, SEMrush, Ahrefs
  • Excellent communication and project management skills

PREFERRED COMPETENCIES & ATTRIBUTES

  • Familiarity with Philippine student and parent behavior and the digital landscape
  • Experience in budget forecasting and digital planning
  • Knowledge of email marketing automation and CRM platforms

Compensation & Benefits:

  • Good compensation for the successful candidate and when promoted to regular status, the benefits among others includes hospitalization and life insurance and scholarship to qualified dependent.

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Employee discount
  • Health insurance
  • Life insurance
  • On-site parking
  • Pay raise
  • Promotion to permanent employee

Ability to commute/relocate:

  • Makati: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

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