Event Audience Development Specialist

1 week ago

Manila, National Capital Region, Philippines Qualfon Full time ₱900,000 - ₱1,200,000 per year

Event Audience Development Specialist


Location:
Remote (Philippines, Metro Manila preferred)


Work Schedule:
Night Shift (Philippine time, weekdays only)


Reports To:
Marketing Manager / Brand Marketing Leads

About the Company

Our client is a leader in creating dynamic market platforms by combining live events and media into powerful, insight-driven experiences. With over 1.9 million customers across 142 events and 16 media properties, they are deeply immersed in the industries they serve and are passionate about helping businesses grow through creativity, innovation, and deep market understanding.

Role Overview

We are seeking a
resourceful, adaptable, and proactive Audience Acquisition Specialist
to join our client's growing marketing team. This role goes beyond simple list management — you will act as a "Swiss Army knife" in audience growth, using critical thinking to identify and qualify new prospects, engage potential attendees, and enhance the overall event experience.

You'll play a key role in expanding our pool of show attendees by researching, updating, and engaging leads across multiple industries. This is not a call center role — while outreach is part of the work, success in this position depends on
investigative research, strategic engagement, and problem-solving skills.

Key Responsibilities

  • Conduct ongoing market research to identify trends, opportunities, and audience insights
  • Build, expand, and update prospect lists, transforming raw data into qualified attendee leads
  • Support the marketing team by reviewing and providing feedback on marketing plans
  • Engage prospective and returning attendees through direct outreach (phone and email) in a professional, consultative manner
  • Track and report attendee objections, FAQs, and feedback to help improve campaign strategies
  • Implement initiatives that enhance the onsite attendee experience, including orientation programs
  • Collaborate with brand marketing leads to create pipelines and drive event participation
  • Assist with VIP and scholarship program logistics (e.g., coordinating with travel agents, managing pre-event communications)
  • Continuously identify process improvements for research, outreach, and attendee engagement

Qualifications

  • Experience in
    lead generation, outbound sales, recruitment research, market research, or event marketing
    preferred
  • Excellent English communication skills (written and verbal) with the ability to engage in professional conversations
  • Strong research and organizational skills with keen attention to detail
  • Comfortable with outbound communication (phone/email) and data tracking
  • Tech-savvy; familiarity with CRM systems, LinkedIn, ZoomInfo, or similar platforms is a plus
  • Demonstrated ability to work independently, think critically, and adapt to changing needs
  • Location:
    Metro Manila candidates preferred

Working Hours

  • Fully remote (for now)
  • Night shift (aligned with U.S. time zones)
  • Monday to Friday (Weekends off)

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