Senior Marketing Technology

Senior Marketing Technology & Analytics Manager

Remote, WFH opportunity

₱115,000 to ₱160,000/month, plus 13th-month bonus

Important Note

This is an IT role in a digital marketing context, not a marketing role with some IT exposure. We seek a technologist with digital marketing experience who can confidently set up advanced marketing automation flows, create advanced marketing and customer reports/dashboards (and assist with setting up events and instrumentation where needed), build deep knowledge of our funnels from both a marketing and engineering perspective, setup and manage A/B tests - and generally act as a liaison between marketing and engineering.

Purely marketing-focused backgrounds will not be considered.

How to Apply

• Read this posting to the end, please, making sure you understand the work and required qualifications.
• Submit your CV if you have the required qualifications.

About WallStreetZen

WallStreetZen is a well-established financial research and stock analysis platform that helps everyday stock market investors make confident decisions using approachable, insight-driven tools.

The Mission

Be the technical backbone of WallStreetZen's growth stack. Working closely with marketing, you will build and maintain lifecycle automation, analytics instrumentation, attribution, and CRO testing. You will translate marketing requirements into robust technical implementations, reduce dependency on engineering for routine setups, and ensure the entire funnel is measured accurately end-to-end.

Key Responsibilities

Partner marketing, swaps and CPA campaigns, technical ownership

• Implement partner tracking, set up broadcast emails in , and maintain accurate UTM frameworks.
• Monitor results, produce daily or weekly recaps, reconcile orders and refunds, approve invoices and make-goods, and coordinate assets and evergreen copy dates with partners.

Lifecycle automation in

• Build end-to-end campaigns and complex automation logic in
• Integrate with internal systems, understanding API and database constraints, and collaborate with engineering as needed.
• Maintain clean data models, event properties, and error handling across flows.

Analytics, attribution, and reporting

• Own instrumentation in Mixpanel and SegMetrics, including event schemas and property governance.
• Track customer LTV by segment and channel, design and QA dashboards and reports, and reconcile data across systems.
• Enforce UTM standards across all channels and monitor funnel conversion rates.

Landing pages and CRO

• Build and test landing pages, set up experiments in VWO or Unbounce.
• Track experiment data and produce clear insights reports in Mixpanel and SegMetrics.
• Partner with design and engineering to remove friction and improve conversion.

Technical product management for marketing

• Write detailed technical requirements for marketing initiatives.
• Balance marketing goals with engineering limitations, proposing pragmatic solutions.

Webinars and miscellaneous technical support

• Support webinar production end-to-end, including scheduling, AV checks, hosting, editing, publishing, and replay drip sequences.
• Coordinate with vendors and provide basic project management for marketing priorities.
• Other tasks and responsiblities as assigned.

Required Qualifications

• Bachelor's degree in Computer Science, Information Technology, Computer Engineering, or a closely related discipline. This is required.
• Minimum 5 years' experience in technical marketing operations, growth analytics, marketing engineering, or adjacent IT roles within product-led or performance environments.
• 3+ years hands-on with (or other email/marketing automation software), building complex, production-scale automations.
• 3+ years hands-on with Mixpanel and SegMetrics (or similar analytics software), including event and schema design, instrumentation, dashboard and report creation, reconciliation, and QA.
• 2+ years designing and running CRO experiments in VWO or Unbounce, including clear reporting of test outcomes.
• Strong technical foundation, including experience writing SQL, building websites or simple tools, creating complex low-code automations, working knowledge of HTML/CSS, and a practical understanding of APIs and databases.
• Attribution and UTM governance experience, including cross-channel design, enforcement, and QA.
• Organized, reliable, and detail-oriented, with strong written communication skills.
• International collaboration strongly preferred, for example, prior work with US or EU-based teams across time zones and English language documentation.

What Success Looks Like

• Email automation flows, Mixpanel and SegMetrics reports, and attribution dashboards operate without heavy engineering support.
• Every part of the WSZ funnel, including thank you pages and edge paths, is tracked with precision.
• UTM tagging is standardized and enforced, and LTV reporting is accurate and timely.
• Funnel bottlenecks are identified and improved on an ongoing cadence.

Expectations

• This is a fully dedicated role with no other FT or PT work permitted.
• 5 days, 40 hours per week, Monday to Friday, Central Time, exact shift start and end times to be determined with the client. Half hour or one hour unpaid lunch break, duration to be agreed. Schedule may vary.
• Stable power and Internet connectivity (with backup), a reliable laptop purchased within the past 12 to 18 months capable of running multiple modern applications smoothly, and a mobile phone.
• Online and responsive during work hours. Responsive to voice chat instructions. When necessary, use to ask questions and to receive instructions and explanations.

NOTE: Your contract will be with DavCan Inc., a Philippines-based agency. You will work day to day for WallStreetZen, a US-based company, reporting directly to the CMO.

Job Types: Full-time, Permanent

Pay: Php115, Php160,000.00 per month

Benefits:

• Work from home

Work Location: Remote