Assistant Brand Manager

4 days ago

Pasig, National Capital Region, Philippines Jollibee Group Full time

The Assistant Brand Manager handles a small category and is involved in the development and execution of its marketing strategies, plans and programs. Special projects may be assigned to him/her as an exposure/training in the other marketing KRAs that he/she will need to learn.  The ABM will report directly to a Brand Manager.

  • Category/Sub-Segment Strategies and Plans
  • Brand Health Scores
  • Category/Sub-Segment Sales
  • Communications Strategy and Plan
  • National Marketing Programs Implementation & Support
  • On-time In-full execution of project plans

BRAND MANAGEMENT

  • Co-develops strategies and the brand marketing plan for his assigned category with the guidance of IS (Brand Manager).  Obtains training in strategy development.
  • Executes and evaluates initiatives/promotional activities for his category.
  • Analyzes market research to provide inputs and apply learnings to Brand development and promotional plans of his category & that of the bigger category that he supports.
  • Coordinates with other functions for the planning, execution and evaluation of his category's programs and performance.

PRODUCT DEVELOPMENT

  • Assists Brand Manager in the creation of new product concepts/positioning and is able to create a Product Brief.
  • Leads the project in the Product Development Workgroup and ensures coordination with cross functional teams with the guidance of IS/BM for an on-time launch/execution.

PRICING

  • In-charge of price monitoring & competitive benchmarking for his category.  Able to analyze competitive and market information and provide inputs/learnings to category plans.

COMMUNICATIONS

  • Provides support to a bigger category via execution of its advertising or promotional initiatives for customers &/or store operations.
  • Manages the merchandising requirements of his category and develops the appropriate materials.

DEMAND FORECASTING

  • Obtains training in forecasting existing and new product innovation launch forecasts with the guidance of IS/BM.
  • Monitors and evaluates actual sales vs. forecast of assigned projects.

JOB QUALIFICATIONS

  • Must have a Bachelor's Degree in Marketing Management or Business Administration.

  • Must have at least 1 year experience in carrying out task and responsibilities especially in brand management and product development.

  • Asst. Brand Manager of a multinational consumer goods company

  • Asst. Brand Manager of a major local FMCG company

  • Can effectively utilize critical software applications/system (Excel, SAP, Business Intelligence tool) for data collation/reporting

  • Can perform basic analytical skills and able to derive logical solutions to problems
  • Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set-up.

Fresh N' Famous Foods Inc. - Greenwich, the hiring entity, is a wholly owned subsidiary of Jollibee Foods Corporation.

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