Brand Manager

2 days ago

Pasig, National Capital Region, Philippines All-Inclusive Sales, Inc. Full time

All-Inclusive Sales, Inc. is a leading distributor of automotive parts and consumables in the Philippines. We handle multiple globally recognized brands and serve distributors, dealers, workshops, and service centers nationwide.

Job Description

The Brand Manager is responsible for developing and executing brand strategies that drive awareness, preference, and sales growth. The role oversees marketing planning, campaigns, activations, and cross-functional coordination to strengthen assigned brands in the market.

Key Responsibilities
  • Develop and execute annual brand marketing plans
  • Lead brand campaigns, product launches, and promotional activities
  • Manage above-the-line, below-the-line, and digital marketing initiatives
  • Work closely with sales teams to support trade programs and activations
  • Coordinate with principals, suppliers, and internal stakeholders
  • Analyze market trends, customer insights, and competitor activity
  • Monitor brand performance, ROI, and campaign effectiveness
  • Ensure consistent brand messaging across all channels
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field
  • At least 3 years of experience in brand management or marketing
  • Experience in automotive, FMCG, or trade marketing is an advantage
  • Strong strategic thinking and execution skills
  • Excellent communication and project management abilities
  • Results-driven, detail-oriented, and organized

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