
Social Media Designer
2 weeks ago
Are you a detail-obsessed creative with a strong eye for aesthetics and a passion for telling stories through design? We're on the lookout for a Social Media VA/Designer who can manage multiple accounts, create scroll-stopping content, and help bring our dental brand to life online.
What You'll Be Responsible ForStrategic Content Planning
- Manage and coordinate content across three Instagram accounts (individual dentists).
- Turn briefs into visually engaging, social-first content that aligns with clinic branding and strategic goals.
- Build and maintain a monthly content calendar based on clinic promotions, seasonal trends, and patient-friendly messaging.
- Plan content that reflects the clinic's tone while showcasing each dentist's unique style and focus.
- Monitor DMs and comments, flagging sensitive inquiries and ensuring timely, professional responses.
Creative Content Development
- Create original, brand-aligned concepts that are fresh and tailored to each account—no cookie-cutter templates.
- Turn dental services, clinical cases, and patient stories into digestible, engaging posts.
- Customise content types based on the dentist or treatment (e.g. smile makeovers, implants, family care).
Design & Video Editing
- Apply solid design fundamentals (visual hierarchy, colour, layout) to make posts stand out in the feed.
- Use tools like Canva Pro, Photoshop, or Illustrator to design high-quality content.
- Produce diverse formats: carousels, stories, infographics, testimonial posts, promotional banners, and more.
- Edit short-form videos and reels using tools such as CapCut, InShot, or Adobe Premiere Rush.
- Repurpose clinic footage and before/after images into engaging, branded short videos.
Trend & Industry Awareness
- Stay updated on social media trends, algorithm changes, and new content formats.
- Keep an eye on dental industry topics and seasonal themes, using them to create timely, relevant posts.
- Understand different patient types (anxious patients, implant seekers, families, aesthetics clients) and tailor messaging to each audience.
Collaboration & Workflow
- Work closely with the dentists, admin, and marketing teams to gather clinical insights, photos, videos, and upcoming priorities.
- Ensure content goes through proper review and meets dental communication guidelines.
- Liaise with SEO and external marketing teams to align messaging and strategy across platforms.
- Maintain an organised media library for easy access to reusable templates, graphics, and clinic content.
Posting & Reporting
- Oversee and stick to a structured posting schedule across all accounts.
- Manage the full content process—from ideation and design to approval and publishing.
- Track performance and engagement, sharing insights and suggestions for continuous improvement.
- Experience managing multiple social media accounts (ideally in health, beauty, or dental fields).
- Strong skills in Canva Pro and/or Adobe Suite (Photoshop/Illustrator).
- Confident in editing videos/reels.
- Excellent communication, attention to detail, and ability to work independently while hitting deadlines.
- Share 2–3 examples of your best social media work—bonus if it includes before/after dental content or reels.
- Let us know which tools you actively use (e.g. Canva Pro, Photoshop, InShot) and whether you have your own subscriptions.
Want to help shape the online presence of a premium dental brand?
Apply now and show us your creativity
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