Marketing Analyst

Top Source Executive Search Inc. is hiring a Full time Marketing Analyst role in QC, NCR. Apply now to be part of our team.

Job summary:

• Looking for candidates available to work:
• Monday: Evening
• Tuesday: Evening
• Wednesday: Evening
• Thursday: Evening
• Friday: Evening
• More than 4 years of relevant work experience required for this role
• Expected salary: ₱60 - ₱110 per month

Position: Senior Data Analyst

Work setup: Hybrid | 3 days WFH 2 days onsite | Nightshift

Salary: up to 110K (depending on skills and experience)

Location: Ortigas East, Pasig City

Job Summary:

The Senior Data Analyst uses advanced analytics to interpret marketing data, create actionable insights, and optimize campaigns, collaborating across teams to enhance marketing strategies and achieve business objectives. Collaborating closely with the stakeholder, marketing teams and other functions, the Senior Data Analyst translates data findings into strategic recommendations that drive business growth and competitive advantage.

Duties and Responsibilities:

• Strategic Assessment: Conduct data assessments to gauge client's data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: Establish and align procedures and timelines for data operations and KPIs with clients. Build and stabilize data processes and workflows.
• Cross-Functional Collaboration: Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms.
• Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Strategy Development: Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness.
• Data Analysis: Conducting in-depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools.
• Reporting and Visualization: Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data-driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.
• People Management: Serve as a senior buddy to data analysts and associates, offering guidance and support to foster their professional development.

Qualifications:

• Bachelor's Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field.
• Working Experience: Must have 5+ years of experience as a marketing analyst or in another analytical role in a B2B environment.
• Marketing Proficiency: In-depth knowledge of marketing metrics, customer segmentation, campaign analysis, and ROI measurement.
• Technical Proficiency: Ability to work with databases, data visualization tools (e.g.,Tableau, Power BI), and CRM systems (e.g., Salesforce) to extract and manipulate data effectively.
• Strategic Thinking: Capability to translate data insights into actionable marketing strategies that align with business objectives and drive growth.
• Communication Skills: Strong ability to communicate complex data findings and recommendations clearly to stakeholders, including marketing teams and senior management.
• Leadership and Mentorship: Experience in guiding and mentoring junior analysts, fostering a collaborative and supportive team environment.
• Business Acumen: Understanding of industry trends, competitive landscape, and customer behavior to inform data analysis and strategy development.
• Demonstrated ability to thrive in ambiguous environments.
• Experience in data driven change management within marketing.
• Ability to onboard and train new analysts effectively.