Market Research Analyst

2 days ago

Pasig, National Capital Region, Philippines ActivAsia Inc. Full time ₱200,000 - ₱400,000 per year

The Digital Account Profiler (Marketing Research Analyst) is responsible for gathering, validating, and encoding detailed information about food service accounts. This role ensures that each account is accurately profiled both in terms of business operations and digital presence, enabling data-driven strategies for customer engagement, sales opportunities, and market development.

Key Responsibilities

1. Data Gathering & Profiling

  • Collect company information, including registered business name, trade/display name, contact details, and exact location (street, barangay, city, region).
  • Identify account type (mother account, branches, other concept restaurants).
  • Verify and document delivery address details, including Google Maps coordinates.

2. Business & Digital Profiling

  • Record food service type (restaurant, fast food, cafeteria, etc.).
  • Capture account's digital footprint (social media presence, online delivery listings, customer reviews on platforms like Google).
  • Document business pain points and operational challenges from operators.

3. Menu Analysis

  • Profile top-selling dishes (up to 10 menu items per account).
  • Note category and product types (e.g., pizza, fried chicken, roasted chicken).
  • Capture customer sentiments related to food quality, portion sizes, and service.

4. Customer Relationship Mapping

  • Identify existing Unilever Food Solutions (UFS) SKUs used by the account.
  • Record history of purchases and potential for upselling or cross-selling.
  • Establish the decision-maker and key contacts for each account.

5. Data Encoding & Reporting

  • Input profiled data accurately into designated templates and systems.
  • Ensure completeness of all required fields (address, branches, menu, reviews).
  • Submit regular reports summarizing progress, insights, and opportunities.

Qualifications

  • Bachelor's degree in Business, Marketing, or related field (preferred).
  • Experience in market research, account management, or digital profiling is an advantage.
  • Strong data entry and organizational skills with keen attention to detail.
  • Knowledge of food service industry trends and customer behavior is a plus.
  • Familiarity with Excel, Google Sheets, and data visualization tools.

Job Type: Temporary

Contract length: 3 months

Pay: From Php1,000.00 per day

Benefits:

  • On-site parking
  • Promotion to permanent employee
  • Staff meals provided
  • Transportation service provided

Work Location: In person

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