Performance Marketing Lead

4 days ago

Bonifacio Global Metro Manila, Philippines DigiPlus Interactive Corp. Full time

About DigiPlus Interactive Corp.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus, ArenaPlus, and GameZone, widely known for their engaging experiences in interactive gaming and sports entertainment. For more information, visit:

Role Overview:

The Performance Marketing Manager will oversee paid acquisition across digital channels — Meta, Google, programmatic, and emerging platforms like Tiktok. This role is responsible for driving traffic, optimizing ROAS, and scaling campaigns based on real-time data. You'll work closely with media partners, agencies, and data teams to grow a loyal and active user base.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns across Meta Ads, Google Ads, UAC, and other channels.
  • Monitor KPIs like CPI, CTR, CPA, LTV, ROAS, and continuously improve campaign efficiency.
  • Work with creative teams to test and iterate on ad creatives and landing pages.
  • Manage budgets, media buys, bidding strategies, and attribution frameworks (first-party and MMP).
  • Lead experiments on new acquisition channels (e.g., influencer boosts, native ads, ad networks).
  • Analyze cohort behavior and retention to inform targeting and re-engagement strategies.

Qualifications:

  • 3–5 years experience in performance marketing or digital media buying (tech, gaming, e-commerce, or media agencies).
  • Proficient in paid platforms: Meta Business Suite, Google Ads, DV360, Tiktok Ads.
  • Data-driven with strong analytical and Excel/reporting skills; familiarity with GA4, AppsFlyer or similar tools is a plus.
  • Comfortable with fast testing cycles and scaling successful campaigns.
  • Strong grasp of conversion funnels and behavioral segmentation.

  • Performance Marketing Manager

    2 weeks ago

    Bonifacio Global, Metro Manila, Philippines AIRR Labs Inc. Full time

    Performance Marketing Manager has a proven track record in managing and optimizing digital media initiatives across various channels not limited to to Lazada, Shopee, TikTok and META. He/she will lead Performance Marketing Associates and Specialists in stakeholder management, & the primary person responsible for hitting media plan and growth targets while...

  • PR & Marketing Lead

    2 weeks ago

    Bonifacio Global, Metro Manila, Philippines Trinity Outsourcing Solutions Full time

    Trinity Outsourcing Solutions is dedicated to connecting talented professionals with dynamic career opportunities across the world. As a trusted HR partner, Trinity offers a pathway for skilled individuals to work in roles that align with their expertise and support their career advancement. Known for fostering a supportive and growth-focused environment,...

  • Performance Marketing Lead

    2 weeks ago

    Manila, National Capital Region, Philippines Shopee Full time

    Job DescriptionThe Offsite Solutions team drives seller adoption of off-platform marketing solutions including Meta Ads, Google Ads, TikTok Ads, and other external traffic channels. As Offsite Solutions Senior Associate, you will own the execution and scaling of seller-facing programs designed to increase offsite traffic and drive measurable ROI.Design and...

  • Marketing Channel Team Lead

    2 weeks ago

    Bonifacio Global, Metro Manila, Philippines Funtomato Consultancy Inc. Full time

    • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch• Working cross-departmentally to align campaign strategies and goals across the organization• Propose the most appropriate events and messages in line with corporate strategies• Launch Paid Digital Ad Campaigns on paid ads platformsPaid Advertising...

  • Marketing Officer

    2 weeks ago

    Bonifacio Global, Metro Manila, Philippines OUTCOMM INC. Full time

    About the roleDeveloping and implementing integrated marketing campaigns across various channels including social media, email, and content marketingCreating compelling marketing materials such as brochures, presentations, and digital assetsCoordinating and executing marketing events and activations to generate brand awareness and leadsAnalysing marketing...

  • Sales Manager

    4 days ago

    Bonifacio Global, Metro Manila, Philippines Madison Square Marketing Full time

    About the role Sales Manager (Key Account Brand Specialist) manages and grow our relationships with major retail partners - supermarkets, mall stores, and supermarket chain, convenience store companies nationwide. This roles is critical in driving our Japanese food brands' distribution, visibility, and sales performance ability in key retail accounts. You...

  • Marketing Head

    1 week ago

    Bonifacio Global, Metro Manila, Philippines 1Rotary Trading Corporation Full time

    The Marketing Department Head is responsible for directing the overall marketing strategy and operations to align with business goals. Provides leadership across campaigns, brand development, media strategy, and customer-centric initiatives. DUTIES & RESPONSIBILITIES: 1. Strategic Leadership and Business AlignmentSet strategic direction for marketing,...

  • Marketing Manager

    3 weeks ago

    Bonifacio Global City, Taguig, Philippines Surf Marketing Agency Full time

    Marketing Manager Job Qualifications: • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s is a plus). • At least 3–5 years of experience in marketing or brand management, preferably in a managerial role. • Strong understanding of digital marketing tools, platforms (Google Ads, Meta Ads,...

  • Marketing Manager

    7 days ago

    Bonifacio Global, Metro Manila, Philippines M-Commerce Corporation Full time

    Scope:Plan, develop, and implement marketing initiatives for Hiessence's aromatic diffusers and related product lines.Drive brand visibility through innovative campaigns, partnerships, events, and digital channels.Ensure consistent and compelling brand messaging across all communication platforms.Develop and execute strategies for lead generation through...

  • Supplier Performance Management

    2 weeks ago

    Bonifacio Global, Metro Manila, Philippines HGS Offshore Staffing Solutions Full time

    Role PurposeThe Supplier Performance Management Consultant is critical to the success ofdrop ship suppliers, acting as the primary liaison between suppliers and internalteams while cultivating relationships with key decision-makers among our topsuppliers. This role ensures smooth operations by proactively anticipating issues,developing corrective action...