Paid Media Specialist

Company Profile:

Our client is a fast-growing short-form video agency based in Singapore, working with global brands to create high-performing content for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. They specialize in authentic creator-led storytelling through User-Generated Content (UGC) and Employee-Generated Content (EGC) that builds trust and drives measurable engagement.

Despite being a small, agile team, their work reaches international audiences and is trusted by Fortune 500 companies across industries such as technology, logistics, B2B, and professional services. They partner with brands not just as content creators, but as strategic growth partners, delivering campaigns that are creative, effective, and built for impact.

They value excellence, ownership, and innovation. The team moves fast, thinks strategically, and holds a high standard for creativity and client success. Their culture rewards people who take initiative, solve problems, and bring smart ideas to the table. This is an environment for individuals who want to grow quickly, do meaningful work, and be part of a team shaping the future of modern content.

We're looking for an experienced and performance-driven Ads Media Buyer to join our team remotely from the Philippines. You'll work closely with our creative and strategy teams to plan, launch, and scale paid campaigns across TikTok and Meta that drive real business outcomes.

The ideal candidate has hands-on experience running performance campaigns, understands the psychology behind what makes short-form ads work, and is excited to work in a nimble team that values both speed and creativity.

Duties and Responsibilities:

• Plan, launch, and manage paid campaigns across Meta and TikTok Ads Manager, handling end-to-end execution including targeting, creative setup, bidding, and budget allocation.
• Must be able to continuously recommend how we can upsell or pitch new solutions to the current clients
• Monitor and optimise campaigns based on real-time data, adjusting creative, audiences, or bidding strategies to improve KPIs and scale winners.
• Collaborate with the content and strategy teams to test and evolve ad creative, and share data-driven feedback to improve performance.
• Build performance reports and deliver insights in a clear, actionable way.
• Able to present performance reports and translate numbers into strategic recommendations to grow the account
• Stay ahead of changes and updates on Meta and TikTok
• Understanding of YouTube, LinkedIn or other social media platform ads is a positive

Must-have Skills / Qualification:

• 6+ years of hands-on experience managing paid social campaigns across Meta and TikTok, with proven expertise in full-funnel strategy and execution.
• Strong track record of managing budgets of $5,000 USD/month or more, consistently achieving performance goals and ROI.
• Deep understanding of performance-based advertising, including the interplay of creative, offers, and landing pages in driving results.
• Experienced in creator-led content and short-form video campaigns, crafting authentic and engaging ads.
• Background working with agency or in-house performance teams, collaborating with diverse brands and fast-moving projects.
• Exposure to LinkedIn and YouTube Ads, with added value from certifications such as Meta Blueprint or TikTok Academy.
  

Skills & Competencies

• Excellent communication and presentation skills, able to clearly explain insights and campaign performance.
• ⁠Collaborative and adaptable, thriving in a fast-paced, startup-style environment.
• ⁠Highly organized and detail-oriented, ensuring precise execution and efficient workflow management.
• Commercially minded, balancing creative vision with data-driven decision-making.
• Analytical and proactive, continuously optimizing campaigns and testing new strategies.
• ⁠Creative thinker with a strong grasp of social media trends, user behavior, and ad performance metrics.

Advantageous:

• Experience posting short videos on your own social media profiles and a content creator yourself
• Worked in an agency or in-house performance team.
• Has worked with larger brands
• Exposure to LinkedIn or YouTube Ads.
• Certifications like Meta Blueprint or TikTok Academy
• Knowledge in Social Commerce

Job Type: Full-Time Permanent

Schedule: 8:30 am to 5:30 pm (Manila Time)

Location: Work-From-Home (Permanent)

Industry: Media and Advertisement