Creative Strategist/Video Editor

5 days ago

Manila, National Capital Region, Philippines Morestaffing Full time

Title: Creative Strategist / Video Editor (Performance Marketing)

Team: Performance Creative

Location and Schedule: Remote; full-time with flexible hours

Employment Type: Full-time

Reports To: Co-Founder

Why this role exists:

This role strengthens the creative engine behind the companys performance marketing efforts. It ensures a steady flow of compelling, high-converting ad concepts that align with audience psychology and telehealth compliance.


Outcomes to own:

First 90 days:

Become familiar with the brand, creative workflow, and performance marketing approach.

Produce clear creative angles and short scripts that follow compliance guidelines.

Build a smooth working rhythm with the Ukraine-based editing team.


Six months:

Maintain a consistent pipeline of high-quality video concepts ready for testing.

Independently identify audience insights and performance drivers that shape new creative ideas.

Deliver scripts and briefs that help editors produce assets with minimal revisions.


Twelve months:

Contribute to a scalable creative strategy that improves efficiency and creative diversity over time.

Help shape long-term creative direction across campaigns.

Develop systems that streamline collaboration, ideation, and output quality.

What you will do: Develop creative angles, hooks, and short-form video scripts for paid social campaigns.Coordinate with the Ukraine-based editing team to ensure smooth production and on-time delivery.Research audience insights, competitor creative trends, and performance patterns to guide concepts.Review video drafts and provide clear, actionable feedback to strengthen messaging and impact.Maintain a steady flow of new concepts and variations for ongoing testing cycles.Ensure all scripts and creative directions follow telehealth and platform compliance requirements.
KPIs and Guardrails:

Primary KPIs:

Quality and clarity of creative concepts and scripts

Timeliness of deliverables and collaboration with editors

Effectiveness of creative output in supporting performance marketing goals


Guardrails:

All messaging must align with telehealth compliance and brand voice

Creative decisions must be supported by audience insights and strategic rationale

Must have experience:

Background in DTC performance marketing and creative strategy

Experience developing ad scripts, angles, and concepts for paid social

Understanding of audience psychology and performance-driven messaging

Ability to work with and guide a remote video editing team

Portfolio showcasing performance-oriented video ads or creative strategy work

Nice to have: Experience in telehealth or regulated industriesFamiliarity with creating briefs for multilingual or internationally distributed teamsComfort experimenting with AI-powered creative tools

Tool Stack:

ClickUp, AI creative tools, standard video scripting and review workflows

Working Model:

The team operates primarily asynchronously with flexible hours. Collaboration happens through ClickUp and messaging tools, with periodic check-ins to align on creative priorities, review concepts, and plan production cycles.

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