Brand Marketing Specialist
1 week ago
Job Responsibilities:
- Support the Department in all Marketing and Communication projects and executions
- Initiate market research to identify customer trends, competitor offerings and demographic data.
- Brainstorm and develop ideas for creative marketing campaigns
- Work with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
- Discover effective marketing and promotional activities that are timely and relevant to the brand.
- Study the performance of a company's marketing campaigns and strategies through evaluating key performance metrics.
- Create innovative marketing campaigns relative to the department's direction and business needs.
- Create goals and objectives to approach customers through appropriate marketing channels.
- Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
- Other duties as assigned by the immediate head.
Qualifications
- Bachelor's degree in Marketing, Communications, Business
- 1–2years of experience in digital marketing, campaign management, or a related field.
- Proven track record of planning and executing successful marketing campaigns across digital and traditional channels.
Must Have:
- Proficiency with marketing analytics tools (e.g., Google Analytics, Data Studio, Facebook Insights. META ads).
- Experience working with cross-functional teams, vendors, or agencies
- Graphic design skills or familiarity with tools like Canva, Adobe Creative Suite.
- Experience with content management systems (e.g., WordPress, Webflow)
Nice to Have:
- Strong analytical skills and data-driven thinking.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Creative thinker with attention to detail.
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