Strategist

The Strategist is responsible for creating highly strategic marketing & communication plans that integrate data, creativity, and technology for brands across different categories. They must be able to work closely and confidently with internal teams to produce quality output that will gain client confidence in the agency's capabilities.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) Prepare the groundwork needed to craft Storyteching Briefs and other Strategy services, inclusive of:

• Analyzing secondary findings from competitive scans, social scans, industry studies, desk research, and GWI (Global Web Index dashboard for social media and digital metrics)
• Preparing interview guide and doing actual interviews when necessary
• Running data from GWI
• Strategic Implementation
• Consumer Insighting, Research, Trends, and Journey Mapping
• Industry and Business Awareness

2.)  Manage day-to-day coordination with BUs on project timings and project requirements.

Key Competencies and Skills

• Must have intermediate to expert knowledge on:

• Consumer Insight

• Channel and Ecosystem Planning and Strategy
• Data Collection
• Framework
• Brand and Communication Strategy
• Consumer Journey Mapping
• Business Results Analysis
• Consumer Research
• Social Media, eCommerce, and Customer Relationship Strategy
• Influencer Marketing
• Demonstrates Critical thinking, Creativity in the sense that they do not subscribe to templated thinking (can spot on situational questions)
• Has a Sense of project ownership (Will ensure that the project will run and can take responsibility for consequence).
• Has a collaborative & consultative spirit
• Demonstrates maturity to not be disheartened by failure.
• Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.

Required Qualifications

• Bachelor's degree in Advertising, Business, Communication or Marketing and/or other related courses
• At least 2-3  years of experience in a Marketing/Advertising/Strategy role or a proven track record in a similar position, working with a team in a similar or adjacent industry.
• Experience in handling large multinational and local brands.
• Has training in Technical Use of tools (research, analytics, social listening,etc)