Senior Copywriter

4 hours ago

Pasig, National Capital Region, Philippines ActivAsia Full time ₱12,000 - ₱30,000 per year

Job description:

We are seeking a versatile Writer who can translate strategy, insights, and creative concepts into powerful words that connect with people. From events and brand activations to digital campaigns and internal corporate communications, this role requires someone who can adapt tone and style across different brands, audiences, and platforms.

Key Responsibilities:

  • Conceptual Writing:
    Develop compelling copy and content ideas in collaboration with the Creative Director and creative team.
  • Event & Activation Content:
     Craft scripts, speeches, program flows, AVPs, and branded storytelling for on-ground and hybrid events.
  • Campaign Copywriting:
    Write engaging taglines, campaign messaging, and activation materials that merge creativity, cultural relevance, and digital fluency.
  • Insight-Driven Messaging:
    Translate consumer insights and market research into clear, relatable, and impactful narratives.
  • Brand Versatility:
    Adapt voice, tone, and messaging for a wide range of brands—from consumer-facing campaigns to internal corporate projects.
  • Collaboration:
    Work closely with designers, strategists, accounts, and production teams to ensure words align seamlessly with visual and experiential executions.
  • Quality & Consistency:
    Ensure all written output meets high standards of clarity, creativity, and brand alignment.
  • Trend Awareness:
    Stay updated on cultural, digital, and communication trends to keep copy fresh, relevant, and future-fit.

Qualifications:

  • Proven experience as a Copywriter, Content Writer, or related role in advertising, events, or marketing.
  • Strong portfolio showcasing a range of writing styles across campaigns, events, and digital activations.
  • Excellent command of English (and ideally Filipino) with strong storytelling skills.
  • Ability to write for different audiences and formats—print, digital, stage, and corporate.
  • Strong grasp of consumer behavior, cultural nuances, and market insights in the Philippine context.
  • Collaborative spirit with the ability to work under tight deadlines.
  • Bonus:
    Experience in writing for tech-enabled campaigns, hybrid events, or digital activations.

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