SEO Strategist

Agent Image Marketing (AIM) is a team that specializes in providing digital marketing solutions to help businesses build their brands online.

Being in an industry known for its fast-paced environment and ever-changing ecosystem, members of the team are expected to be open, adaptable, and forward-thinking.

Our organization culture can be best described as "playful-productive"—where everyone is encouraged to develop their passions, own their individuality, work with the team, and be the best versions of themselves in order to deliver exceptional, genuine results.

Position Overview

Search engine optimization (SEO) strategists are natural problem solvers and outside-the-box thinkers who know that there is more to SEO than the technical aspects of it.

As a strategist, you will not just deliver results, but take initiative in coming up with techniques and processes that will yield the most effective output for our clients. You will design, develop, and continuously improve the way SEO is executed in the company to always maximize its full potential as a service we offer.

Reporting Structure: Reports directly to the SEO Team Lead and Assistant Team Lead

Job Responsibilities
Strategic Leadership & Expertise

• Act as a subject-matter expert when it comes to building an online presence through SEO
• Serve as the designated QA of the team for specific SEO tasks and projects
• Propose high-level strategic recommendations that go beyond the technical aspect of SEO execution
• Analyze the client's online presence vis-à-vis SEO trends to come up with custom-tailored, best-in-class service for each project

Client Delivery & Execution

• Assess a client's website and other online activities to propose actionable strategies covering content, user behavior/experience, and technical aspects of SEO
• Handle VIP and Escalated clients—determine the best action plan to ensure client objectives are met and concerns are addressed/resolved
• Set proper and realistic expectations to clients regarding rankings, traffic, lead generation and conversion. There will be no room for overpromising and under delivering

Technical SEO Deliverables

• Website audits
• Competitor and keyword analysis
• On-page SEO optimization
• AEO (Answer/AI Engine Optimization)/GEO
• Keywords and topics proposal
• Content plan/structure creation
• Schema markup implementation
• Google Analytics, Google Search Console, Google Tag Manager, Bing Webmaster tools setup
• Local search setup
• Link building campaigns
• Benchmark, performance and work reports

Collaboration & Communication

• Coordinate with project managers, developers, and content writers to assign and actively communicate updates on various SEO tasks
• Create, maintain and improve web analytics dashboards, progress reports and reporting tools
• Highlight key areas of opportunity in accordance with client goals and objectives

Continuous Improvement & Growth

• Monitor the performance of client's SEO campaign, contribute professional insights and develop plans to capitalize on growth opportunities
• Stay updated on search engine updates and SEO trends; communicate these to clients and our team
• Research, document and maintain SEO best practices and develop processes throughout the company
• Contribute passion and ongoing knowledge of digital marketing as a key team member

Minimum Qualifications
Experience & Skills

• Minimum 4 years of hands-on SEO experience
• Strong familiarity with WordPress dashboard and content management
• HTML skills and website maintenance capabilities (highly preferred)
• PPC and Social Media experience (plus, but not required)
• Excellent project and account management skills
• Strong experience with industry standard tools: Google Analytics, Google Search Console, Google Tag Manager, BrightLocal/Moz, Ahrefs, SEMrush, Screaming Frog, HubSpot, etc.

Personal Attributes

• Self-starter with ability to work with minimum supervision
• Experience working with teams and coordinating with team leads and department heads
• Excellent writing and communication skills
• Excellent English speaking skills, neutral accent preferred