Community Manager
5 days ago
Summary:
Lhoopa, a property technology (proptech) company enabling access to affordable housing, is seeking a data-driven, strategic Community Manager to cultivate and grow an engaged digital community that fuels our bold vision and measurable impact. This role is critical to building brand affinity, humanizing our work, and translating community conversations into actionable insights that shape strategy.
The Community Manager will be at the frontlines of Lhoopa's digital presence, defining performance goals, tracking outcomes, optimizing for growth, and amplifying the voices of our partners, homeowners, and stakeholders. The right candidate thrives on both storytelling and numbers, blending authentic engagement with clear metrics and data-backed decisions.
Key Responsibilities:
1. Community Growth and Engagement:
- Own and scale Lhoopa's presence across social media and community platforms, by setting measurable growth and engagement targets and driving towards clear performance goals.
- Actively engage with users, partners, and stakeholders to turn followers into advocates and advocates into champions.
- Drive conversations that foster education, and trust-building, while moderating discussions to uphold community standards and maintain a respectful, mission-aligned environment.
2. Performance Analytics & Insights:
- Establish clear community KPIs and build dashboards to track performance metrics (such as engagement, retention, sentiment, and share of voice)
- Conduct regular sentiment audits and industry benchmarks to identify risks, opportunities, and whitespace.
- Translate insights into clear recommendations for Communications and Leadership teams.
4. Strategic Content & Execution:
- Build and own a data-informed editorial calendar, balancing brand storytelling with high-performing formats.
- Test, measure, and iterate on content performance with actionable insights to drive continuous improvement.
- Partner with PR and Marketing to align campaigns across digital, media, and community touchpoints.
5. Cross-Functional Impact:
- Serve as the bridge between Communications, Sales, and Business Development, ensuring community insights inform business decisions.
- Support major launches, milestones, and brand activations with community-first strategies.
Qualifications
- 3–5 years of experience in community management, digital growth, or brand communications with a proven record of driving measurable results.
- Strong analytical skills, including an ability to interpret metrics, build dashboards, and turn data into actionable strategy.
- Exceptional communication skills (written, verbal, and interpersonal) with a mastery of tone, nuance, and audience segmentation.
- Familiarity with analytics tools (e.g., Meta Business Suite, Google Analytics, or equivalent).
- Proven ability to manage multiple stakeholders while delivering against deadlines and goals.
- Self-starter with high accountability, problem-solving orientation, and collaborative spirit.
- Bachelor's degree in Communications, Marketing, or related field preferred.
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