Strategy Director

1 day ago

Makati City, National Capital Region, Philippines Publicis Groupe Full time ₱2,400,000 - ₱6,000,000 per year

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients.

Job Description and Responsibilities:

  • Leads management of Integrated Marketing Communications from consumer insighting, strategy development, campaign conceptualization, and analysis of executional performance.
  • With a level of expertise across all consumer touchpoints including traditional and non-traditional mediums: TV/Film, OLV, OOH, Radio, Digital, Social, Shopper, PR, Influencers
  • The role involves multiple agency management (inside and outside of Publicis Media), media & creative development, leading cross-functional teams and collaboration with key internal and external partners.
  • Must be able to balance projects across different industries and have experience in shaping media & creative content and leading creative discussions with internal and external partners.
  • Has working experience leading a team. Bonus if able to lead/win pitches but not required.
  • Minimal account management requirement, but is expected to help grow and develop business revenue through Connections services, Creative branded executions, and E-Commerce solutions Leads business development projects and pitches
  • Fosters the spirit of collaboration and education, creating newsletters and thought leadership pieces to be cascaded across the Groupe
  • Media Agency experience is strongly preferred

Qualifications

  • At least 10 years media planning experience required, with focus on strategic media planning and general knowhow in creative thinking, PR, social, activations for brands
  • Familiar with the timelines, processes and needs of the implementation of all media
  • Knowledgeable about new approaches to and developments in media consumer behaviors and landscape with a knack for storytelling.
  • Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Additional Information:

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.

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