Sales & Marketing Director
2 weeks ago
1. Sales & Business Development
· Develop and implement strategies to grow club membership across all categories.
· Hospitality or club industry experience preferred.
· Build and maintain relationships with prospective and existing members to ensure retention.
· Identify and pursue new business opportunities, partnerships, and sponsorships.
· Manage the complete sales process, including tours, proposals, negotiations, and closing.
· Drive F&B and banquet sales by actively promoting club dining venues, catering services, and event spaces.
· Collaborate with the F&B Manager and Events Team to package and sell club offerings.
· Monitor and report on all revenue streams, including membership, events, and F&B promotions.
2. Marketing Strategy & Execution
· Create and implement the club's annual marketing plan.
· Lead digital marketing initiatives, including social media management, website content, and online promotions.
· Advanced expertise in digital marketing required.
· Develop marketing materials such as brochures, menus, newsletters, and promotional campaigns for F&B and events.
· Ensure brand consistency across all platforms and communications.
· Manage PR efforts, media exposure, and community activities.
3. Events, Banquets & Promotions
· Collaborate with the Events and F&B teams to conceptualize, promote, and execute club events, tournaments, and banquets.
· Create targeted promotions to drive participation in sports activities, F&B outlets, and seasonal events.
· Lead the sales efforts for private functions, corporate gatherings, and banquet packages.
· Develop pricing strategies, promotional bundles, and seasonal offers to maximize event and banquet bookings.
4. F&B Marketing & Revenue Growth
· Plan and implement marketing campaigns to boost daily F&B sales, special menus, themed nights, and seasonal promotions.
· Coordinate with F&B to highlight signature dishes, chef specials, and club dining experiences.
· Track sales performance of F&B promotions and recommend improvements.
· Support menu engineering and price positioning through member feedback and market trends.
5. Market Research & Analysis
· Conduct competitor benchmarking and monitor industry trends for membership, hospitality, and F&B.
· Analyze customer insights, surveys, and feedback to guide strategic decisions.
· Provide regular performance reports on all marketing and revenue metrics.
6. Team Leadership & Collaboration
· Lead, mentor, and evaluate the Sales & Marketing Team.
· Manage 10+ team members.
· Work closely with Operations, F&B, Sports & Recreation, Membership, Finance and Admin to ensure alignment.
· Manage relationships with external vendors and agencies.
Requirements
· Minimum 6-8 years of sales and marketing management experience required.
· Bachelor's degree required.
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