Brand Specialist

3 days ago

Quezon City, National Capital Region, Philippines TeamRidemax Philippines Full time ₱800,000 - ₱1,200,000 per year

About the role:

  • Responsible for brand sales targets
  • Yearly/Quarterly brand campaigns above the line (digital, OOH, PR/Influencer strategy); creates the yearly marketing calendar
  • Responsible for planning, executing, and reporting effectiveness of month-on-month brand plans
  • Shares key learnings on executions and initiates pivots and changes to plans as needed
  • Clearly reports correlation of brand campaigns to brand sales/performance
  • Develops brand toolkits and brand book of key supported brands of the company
  • Leads brand executions during key on-ground events (car shows, expo)
  • Get a good understanding of consumers/users of the brand
  • Works with field sales team to translate brand strategy to in-store
  • Leads and manages business planning process with different stakeholders (creative and digital agencies, supply chain and forecasting, field sales teams)
  • Shares key trends and learnings in the category/market
  • Conducts trade checks once a month to get new learnings/validate learnings and insights as key input to brand plans
  • Manages brand websites and coordinates with creatives team on updating and refreshing the assets
  • Coordinates with suppliers and closes deals on final price of the assets

Qualifications:

  • Bachelor's degree in Marketing or any Business-related course
  • At least 1-2 years of experience in brand management
  • Excellent written and verbal communication skills
  • Knowledgeable in doing brand design and strategy, creative strategy development
  • A self-starter and is capable in navigating unstructured teams
  • Strategic thinker with ability to adapt in changing environment
  • Amenable to work on a face-to-face set-up

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