Influencer Marketing Specialist
4 days ago
Influencer Marketing Specialist
Job Qualifications:
- Graduate of bachelor's degree in Marketing, Communications, Advertising, or related field.
- Minimum of 3 years of experience in influencer marketing, social media, or digital marketing.
- Proven track record in managing influencer partnerships and campaigns.
- Strong knowledge of influencer marketing trends, platforms, and best practices.
- Excellent communication, negotiation, and relationship-building skills.
- Proficient in using social media platforms (Instagram, TikTok, Facebook, YouTube, X/Twitter).
Job Description:
- Identify, research, and engage with both micro-influencers (for niche, authentic reach) and big influencers (for large-scale brand awareness), ensuring a balanced and effective influencer strategy aligned with the brand's target audience.
- Build and maintain strong relationships with influencers, agencies, and key opinion leaders.
- Manage influencer outreach, negotiations, and contract agreements.
- Coordinate campaign deliverables, including content calendars, posting schedules, and brand guidelines.
- Collaborate with influencers in the creation of engaging and brand-aligned content across social media platforms.
- Review influencer-generated content to ensure brand consistency, quality, and compliance with company standards.
- Monitor influencer posts, track engagement, and ensure deliverables are met on time.
- Work closely with the marketing team to integrate influencer content into broader campaigns and digital assets.
- Track campaign performance metrics (reach, impressions, engagement, conversions) and prepare reports segmented by micro and big influencer impact.
- Research emerging social media trends, competitor strategies, and new influencer/content opportunities.
- Support event activations, product launches, or PR activities involving influencer content.
- Assist in budget management, balancing costs between micro and big influencer partnerships.
- Respond promptly to influencer queries and resolve campaign-related issues.
- Perform other related tasks as may be assigned from time to time.
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