Marketing Specialist

2 days ago

Makati City, National Capital Region, Philippines Private Advertiser Full time $40,000 - $80,000 per year

Professional Background and Experience

  • Bachelor's degree in Integrated Marketing Communications, Marketing, or a related field.
  • experience in digital marketing and PR, preferably within a cross-functional team environment.

Professional Qualifications & Training

  • Optional certifications include Google Ads Certification and Marketo Certification.

Knowledge and Skills

  • Digital Marketing Proficiency: Expertise in tools like Google Ads and social media advertising.
  • Content Creation Skills: Ability to write engaging marketing copy and create visual content.
  • Data Analytics Knowledge: Proficiency in using analytics tools to track and interpret campaign performance.
  • Cross-Channel Marketing Integration: Understanding how to harmonize marketing strategies across various channels.
  • Public Relations Skills: Familiarity with PR strategies, including media relations and press release writing.

Competencies

  • Digital Marketing Proficiency: Expertise in SEO, SEM, and social media strategies.
  • Content Creation & Design: Strong copywriting and graphic design skills using Adobe Photoshop and Illustrator.
  • Project Management Skills: Ability to handle multiple campaigns and meet tight deadlines.
  • Data-Driven Approach: Capability to track, analyze, and report campaign performance metrics.
  • Collaboration & Communication: Strong interpersonal skills to work effectively with internal teams and external partners.
  • Media Relations & PR: Ability to build and maintain media relationships and execute PR campaigns.

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