Marketing Public Relations Associate

3 days ago

Quezon City, National Capital Region, Philippines Moulton RB Corp. Full time

Key Responsibilities Influencer & PR Management

● Identify and connect with influencers, artists, and key personalities (nano, micro, macro, and niche).

● Develop and execute PR campaign plans for all items, collections, new releases, and seasonal launches.

● Oversee the entire campaign process — from ideation and influencer pooling to coordination, shipment, delivery, and progress tracking.

● Lead the concept creation, execution, and monitoring of PR packages.

● Maintain and regularly update the influencer database, ensuring accurate tracking of performance, ROI, reach, and engagement. Community Development

● Scout, identify, and engage with new communities relevant to the Mom & Baby category.

● Build and nurture long-term relationships with niche groups and community partners.

● Represent the brand at events, community gatherings, and collaborations to strengthen presence and visibility. Brand Activation

● Collaborate closely with the Marketing and Content teams to align PR efforts with ongoing campaigns.

● Propose and help execute collaborations, partnerships, or events that elevate brand awareness and engagement. Affiliates Management

● Learn and apply the fundamentals of TikTok Affiliate Marketing, including product seeding, collaboration outreach, and performance tracking.

● Manage the acceptance of free samples, coordination of target collaborations, and basic data analytics to support brand campaigns.

Qualifications & Skills:

  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven experience in PR, influencer marketing, or community management.
  • Strong network within the Mom and Baby niche is highly preferred.
  • Excellent communication and interpersonal skills — persuasive, relationship-oriented, and professional.
  • Highly proactive, creative, and organized with strong attention to detail.
  • Proficient in tracking tools (e.g., Google Sheets) and familiar with social media analytics. Personality Fit
  • Proactive: Takes initiative, anticipates needs, and leads projects with fresh ideas.
  • Collaborative: Works well across teams and values input from others.
  • Results-Driven: Focused on achieving measurable impact through creativity and execution.
  • Willingness to work 6 days per week, Monday to Saturday
  • Willingness to work onsite in Cubao, Quezon City

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