Sports Resource Specialist

About DigiPlus Interactive Corp.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.

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Key Responsibilities

1. Sports Partnership Management

• Develop and maintain strategic relationships with sports leagues, teams, associations, and event organizers (e.g., PBA, UAAP, PVL, SEA Games, etc.).

• Evaluate partnership proposals, negotiate terms, and oversee contract execution aligned with branding goals.

• Ensure brand visibility across all sports assets — including logo placements, LED exposure, uniforms, media mentions, and digital integration.

• Monitor partnership performance and prepare ROI and exposure reports.

1. Brand Activation & Campaign Coordination

• Work with internal branding, creative, and media teams to conceptualize and execute sports-related campaigns, events, and activations.

• Supervise the development of creative materials (TVCs, press releases, LED content, digital collaterals, etc.) tailored for sports audiences.

• Coordinate on-ground and online execution during tournaments, press conferences, and live events to ensure brand consistency.

1. Endorser Management

• Identify and assess endorsers, ambassadors, athletes, and influencers that align with brand positioning and campaign goals.

• Lead negotiation and coordination with talent agencies for engagement terms, deliverables, and exclusivity.

• Supervise endorser activations — including photoshoots, TVCs, PR events, and live appearances — ensuring consistent brand image and messaging.

• Monitor endorser compliance with legal, regulatory (PAGCOR/ASC), and brand integrity standards.

• Evaluate endorsement impact using exposure analytics, sentiment tracking, and brand lift measurement.

1. Resource & Asset Management

• Lead the database of sports partners, sponsorship inventory, and brand usage rights.

• Manage allocation of sports resources across multiple brands or business units to ensure efficient and impactful exposure.

• Serve as the internal go-to for all sports-related materials, approvals, and usage compliance.

1. Cross-Departmental Collaboration

• Liaise with Legal, Finance, and Compliance teams for contract vetting, payment scheduling, and adherence to PAGCOR/ASC guidelines.

• Work closely with PR, Digital, and Media units for integrated communication strategies.

• Coordinate with Operations and Event teams for brand presence during live games and special events

1. Reporting & Strategy

• Analyze data on sports partnership performance (CPIRP, WUD, media values, audience reach).

• Recommend improvements and new opportunities based on brand visibility and market trends.

• Prepare post-event reports and present insights to management and brand stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Sports Management or relevant field

• Minimum 3–5 years working experience in Branding, Sports Marketing, Sponsorship Management, or Event Strategy roles

• Proven experience managing partnerships, talents/resources, and multi-million-peso budgets

• Experience handling cross-functional teams, external agencies, and vendor coordination

• Strong business and commercial acumen, with data-driven planning mindset

• Excellent communication, negotiation, and stakeholder management skills

• Proficiency in English and MS Office; familiarity with project management tools preferred

• Experience in sports, entertainment, media, or sportsbook industry is an advantage