Multimedia & Marketing Officer

Key Duties & Responsibilities

1. Content & Campaign Execution

● Implement and manage the monthly marketing content calendar in coordination

with the Marketing Head and business units.

● Execute daily posting, scheduling, and monitoring across:

○ Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and Email

Newsletters

○ Website Blog & Pages — including uploading, formatting, tagging, and

maintaining content.

● Draft copy for posts, newsletters, and campaign materials in clear, professional

English consistent with Terry's brand tone (warm, witty, knowledgeable).

● Track and report campaign performance weekly and monthly, with actionable

insights.

1. Multimedia Design & Production

● Design and produce marketing collaterals for digital and print, including posters,

menus, flyers, social content, newsletters, and event materials.

● Capture and edit photo and video content optimized for each platform.

● Coordinate with printers and suppliers for production, ensuring timely delivery and

quality control.

● Maintain and update a digital asset library (layouts, images, videos, templates, and

archives).

1. Digital Marketing & Website Management

● Manage social media posting, content scheduling, and engagement monitoring

across all active platforms.

● Prepare and send bi-weekly newsletters and SMS text blasts aligned with ongoing

campaigns.

● Execute paid boosts and digital ads, optimizing engagement and reach within

approved budgets.

● Upload, update, and maintain website blog articles, product pages, and event

features to ensure current and accurate content.

1. Coordination & Project Management

● Coordinate with internal business units (Bistro, Retail, B2B, Events) to gather

marketing requirements, timelines, and feedback.

● Track project progress to ensure all outputs meet deadlines and standards.

● Provide creative input and propose practical improvements for campaign execution.

1. External Liaison & Partnerships

● Liaise professionally with external partners, including:

○ Printers, production suppliers, and packaging vendors

○ Influencers, media, and brand collaborators

○ Marketing counterparts from partner organizations and brand principals

○ Freelance photographers, videographers, and designers

● Ensure all external outputs meet Terry's brand quality and visual standards.

1. Competitor Analysis & Market Insights

● Conduct monthly competitor scans covering digital, print, and in-store promotions.

● Compile findings into concise reports with visual samples, insights, and

recommendations.

● Identify emerging trends, best practices, and opportunities to strengthen Terry's

marketing and creative strategy.

QUALIFICATIONS

Education:

Bachelor's Degree in Marketing, Multimedia Arts, Communication, Graphic Design, or

related field.

Experience:

● Minimum 2 years of experience in a multimedia, marketing, or content creation

role.

● Proven background in producing both digital and print materials from concept to

completion.

● Experience in website content management (WordPress or similar CMS).

● Familiarity with coordinating suppliers, printers, influencers, and partner

organizations.

Technical Skills:

● Design & Layout: Adobe InDesign, Illustrator, Photoshop, Canva

● Video Editing: Adobe Premiere Pro, Final Cut Pro, CapCut

● Digital Tools: Meta Business Suite, Mailchimp (or equivalent), Google Business

Profile

● Web CMS: WordPress or similar platform for uploads and maintenance

Soft Skills:

● Excellent English proficiency in both written and spoken communication.

● Organized, detail-oriented, and able to manage multiple deadlines.

● Strong coordination and interpersonal skills.

● Proactive, creative, and able to work independently and collaboratively.

WORKING STYLE EXPECTATION

The Multimedia Officer is expected to demonstrate:

● Strong attention to detail and commitment to accuracy across all creative and

operational work.

● High organization, managing timelines, deliverables, and assets efficiently.

● Clear communication and responsiveness across all departments.

● Collaborative spirit in working with internal and external partners.

● Willingness to go on fieldwork or branch visits weekly for photo and video shoots.

● Adherence to Terry's brand guidelines, ensuring all materials consistently reflect

brand tone and visual standards.

● Professionalism, initiative, and reliability while embodying the brand's values of

warmth, hospitality, and quality.

All materials — from social posts to printed collaterals — should project Terry's

approachable and authentic personality, supporting both commercial and

relationship-building goals.