App Operations Lead – GOMO

1 week ago

Philippines Globe Telecom Full time ₱900,000 - ₱1,200,000 per year

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

GOMO is looking for an App Operations Lead who will own and orchestrate how our offers, campaigns, and features come alive inside the GOMO app.

This new role is about more than just uploading banners. You'll be the visual merchandising owner, campaign conductor, and creative guardian of one of the fastest-growing digital lifestyle apps in the country. From managing homepage real estate to optimizing in-app journeys, you will ensure every offer is surfaced with impact, clarity, and conversion in mind.

If you thrive on combining creative storytelling, data-driven optimization, and flawless execution, this is your chance to shape how millions of users experience GOMO every day.

KEY RESPONSIBILITIES

Campaign Design & Execution

  • Configure, launch, and QA campaigns in-app (entry conditions, triggers, targeting, frequency).
  • Monitor live campaigns daily for CTR, CVR, bounce rate, and funnel drop-offs.
  • Audit campaign flow logic monthly to refine user journeys and avoid conflicts.
  • Drive quarterly reviews of surfacing strategy and propose optimizations to leadership.

Visual Merchandising & Governance

  • Own homepage banners, tiles, and modals; ensure accurate, timely, and conversion-ready uploads.
  • Maintain a forward calendar of app placements across squads.
  • Enforce visual hierarchy rules (hero promos vs evergreen, Fiber vs Travel vs UNLI).
  • QA all assets before going live to ensure error-free execution.

Creative Strategy & Optimization

  • Brief, QC, and upload assets in collaboration with creative teams and agencies.
  • Run A/B tests on visuals and placements, measuring effectiveness against KPIs.
  • Continuously swap underperforming assets and push rapid iterations.
  • Compile creative learnings and translate them into stronger briefs.
  • Collaboration & Vendor Management
  • Align bi-weekly with Product Owners and Portfolio Managers for GTM consistency.
  • Partner monthly with analytics vendors to refine campaign targeting and surfacing logic.

Performance & Reporting

  • Monitor dashboards daily and push immediate fixes when needed.
  • Share weekly campaign performance updates with Brand and Growth Pods.
  • Consolidate monthly impact reports across sales, engagement, and retention.
  • Present quarterly governance reviews on execution accuracy and conversion performance.

Equal Opportunity Employer

Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed

here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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