Marketing Operations Specialist

4 days ago

Pasig, National Capital Region, Philippines TigerUX Full time ₱400,000 - ₱800,000 per year


• Create and manage email campaign calendars. Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.


• Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.


• Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).


• Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms.


• Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.


• Perform operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.


• Work with team leads and cross function team to improve email campaign performances and marketing operations related workflows and processes.


• Daily processing of ad hoc operational requests based on specific workflows.


• Supporting other workflow processes related to requests for data, information, and insights.

QUALIFICATIONS


• B2B Marketing experience


• With experience on the following tools:

  • Mail Chimp/SendPulse

  • AB Testing

  • HubSpot/Salesforce/Pardot

  • Power BI

  • WordPress

  • Microsoft Office Suite

WORK ARRANGEMENTS

Location: Ortigas, Pasig City

Shift: Night shift

Set-up: Hybrid

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