
Category Account Manager
1 day ago
Role Overview
The Category Manager will own the end-to-end performance of assigned FMCG categories, driving growth by managing key business drivers—assortment, pricing, promotions, views & conversions, and availability. This role combines strategic supplier partnership with data-driven decision-making to deliver profitable, sustainable growth. The Category Manager will leverage Growsari's first-party data, hyperlocal marketing capabilities, and distribution network to create winning category strategies and joint business plans with suppliers.
Responsibilities
- Category Strategy:
Develop and execute plans across the five growth levers—assortment, pricing, promotions, views & conversions, and availability—identifying gaps and opportunities through performance reviews. - Supplier Partnerships:
Build and implement data-driven joint business plans with FMCG suppliers; conduct regular business reviews to track progress and address challenges. - Assortment & Pricing:
Optimize SKU mix, launch NPIs and promo packs, and set competitive, profitable pricing in line with category targets and market benchmarks. - Promotions & Activations:
Secure supplier-funded promos and lead targeted campaigns to boost awareness, conversion, and category growth. - Availability:
Align forecasts with suppliers, maintain optimal inventory levels, and ensure contingency sourcing when needed. - Collaboration:
Work closely with supply chain, marketing, and analytics teams to deliver on category initiatives.
Qualifications
- Proven experience in category management, trade marketing, or account management (FMCG experience preferred).
- Strong commercial acumen with ability to interpret and act on data.
- Excellent supplier relationship management and negotiation skills.
- Comfortable working with cross-functional teams and managing multiple initiatives simultaneously.
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