Product Marketing Officer

4 days ago

Taguig, National Capital Region, Philippines Mary Grace Cafe Full time ₱1,200,000 - ₱2,400,000 per year

I. JOB SUMMARY

The Product Marketing Officer is responsible for leading the go-to-market strategy for new product development and innovation projects. He/she holds a key role in planning, developing, and executing marketing plans that will drive product adoption - driving awareness, interest and trial - to achieve revenue targets. He/she has a deep

understanding of the brand's target audience, market trends and the competitive landscape.

MAJOR ACCOUNTABILITIES

● Product Strategy and Management

● Go-to-Market Strategy and Execution

● Sales Engagement

● Market Research

II. DUTIES AND RESPONSIBILITIES

KEY COMPETENCIES CORE JOB RESPONSIBILITIES

Product Strategy and Management

  1. Develops and manages (new and existing) products categories ensuring that its positioning and messaging resonates with the brand's target audience.
  2. Creates clear value propositions that highlights the (new and existing) product benefits and differentiation.

Go-to-market Strategy and Execution

1. Develop, implement, and execute the go-to-market strategies for new

product launches, existing product improvements and promotions.

2. Plan and implement marketing campaigns across channels.

3. Closely collaborates with cross-functional teams (purchasing, R&D, etc.)

to ensure successful product launches.

4. Collaborates with internal and external partners (Graphic Design Lead,

Marketing support team, and other third-party agencies) to ensure timely

content production needed for the product campaigns.

Sales Engagement - Sales Support

1. Provides the sales team (like front-of-the-house team and kiosk group) with the necessary tools to effectively sell and promote the products.

2. Determines, simplifies and cascades for the sales team the targets for new product launches and existing product innovations.

Performance Monitoring, Tracking and Reporting

1. Track and analyze key product metrics to ensure campaign efficiency (ROI)

2. Creates reports on product performance and conducts post-campaign reviews to identify areas of improvement to optimize the campaign strategies

Market Research - Competitive Review and Market Trends

1. Create regular competitive analysis reports on both existing and emerging competitors (price review, product review etc.)

2. Keep up-to-date to current consumer trends (whether product or service) to identify opportunities and threats.

3. Conducts market reviews to identify the evolving needs, preferences and pain points of our target audience.

III. QUALIFICATIONS

Education

  • Graduate of Bachelor's Degree in Business, Marketing, Advertising, or any other

    related course.

Work Experience

● At least two (2) years work experience in Marketing or any similar role.

● An experience in the food and beverage, restaurant industry is not required but preferred.

● The position is not open to new graduates.

Specialized Knowledge

● Adept in working within the Google Workspace.

● Basic knowledge on various customer touchpoints and social media channels

Core Competencies

● Strong understanding of marketing principles and product management.

● Knowledge in campaign planning, strategy and execution working with cross-functional teams.

● Ability to analyze data, identify trends and draw the next steps.

● Experience in budget planning and management.

● Excellent interpersonal skills.

● Strong project management and organizational skills.

Leadership / Functional Competencies

● Knowledgeable in Facebook Ads Manager and Google Ads.

● Knowledgeable in the basics of Meta Business Suite.

● Adept in working within the Google Workspace.

IV. WORK SCHEDULE

Full time. Monday to Friday, 8-hour shift.

  • Marketing Officer

    4 days ago

    Taguig, National Capital Region, Philippines The Aivee Group Full time ₱600,000 - ₱1,200,000 per year

    TheMarketing Officeris responsible for planning and overseeing the organization's marketing initiatives to ensure the successful execution of campaigns and achievement of business goals. This role plays a vital part in boosting brand awareness, driving customer engagement, and supporting revenue growth through strategic marketing efforts across multiple...

  • Marketing Officer

    1 week ago

    Taguig, National Capital Region, Philippines East West Banking Corporation Full time ₱1,200,000 - ₱2,400,000 per year

    About the JobLocation: Bonifacio Global City (BGC)Corporate Title: Assistant Manager- ManagerWork Arrangement: HybridOur Consumer Lending team is looking for experienced professionals to join us in BGC with the role of Marketing Officer.As a Marketing Officer, you will be responsible for the conceptualization, development, execution, and assessment of auto...

  • Marketing Officer

    7 days ago

    Taguig, National Capital Region, Philippines EastWest Bank Full time ₱900,000 - ₱1,200,000 per year

    About the Job Location: Bonifacio Global City (BGC)Corporate Title: Assistant Manager- ManagerWork Arrangement: Hybrid Our Consumer Lending team is looking for experienced professionals to join us in BGC with the role of Marketing Officer. As a Marketing Officer, you will be responsible for the conceptualization, development, execution, and assessment of...

  • product support officer

    4 weeks ago

    Taguig, National Capital Region, Philippines Metrobank Full time

    OverviewHere at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling...

  • Product and Marketing Specialist

    4 days ago

    Taguig, National Capital Region, Philippines DITO Telecommunity Corporation Full time $40,000 - $60,000 per year

    Overview:The Product and Marketing Specialist will be responsible for assisting the Product and Marketing Manager in developing and implementing marketing programs to achieve broadband subscriber acquisition and revenue targets.Functions:Help in the development, implementation and monitoring of broadband acquisition and switching programs to ensure...

  • Senior Marketing Officer

    7 days ago

    Taguig, National Capital Region, Philippines Maybank Full time ₱1,200,000 - ₱2,400,000 per year

    Your RoleTheMarketing Officersupports the Marketing Head, develop communication and promotional campaigns that help achieve the MPI's objectives. Additionally, the incumbent assist the different business units of the CFS sector in achieving their business targets.Your ImpactServe as the Unit's Deputy Internal Compliance Officer (DICO), ensuring that the unit...

  • Marketing Officer, Foreign Branch Officers Pool

    1 week ago

    Taguig, National Capital Region, Philippines Metrobank Full time ₱800,000 - ₱1,200,000 per year

    Be #InGoodHands with MetrobankHere at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future...

  • Marketing Officer

    1 week ago

    Taguig, National Capital Region, Philippines Megaworld Corporation Full time ₱450,000 - ₱900,000 per year

    Work Location: McKinley HillThis is a full-time on-site role located in McKinley Hill for a Marketing Officer at Megaworld Corporation. The Marketing Officer will be responsible for conducting market research, implementing marketing strategies, communication with stakeholders, social media marketing, and sales activities.Job Type: Full-timeApplication...

  • Marketing Officer

    9 hours ago

    Taguig, National Capital Region, Philippines Sodexo On-Site Services Full time ₱240,000 - ₱300,000 per year

    Key Result Areas:· Provision of support to Operations/Site Managers in making site observations and recommendations and developing new concepts and merchandising/marketing solutions.· Development of conceptual ideas and management of new projects, creating visual aids/posters/collaterals/menu labels and digital boards.· Identification and communication of...

  • Digital Marketing Officer

    4 days ago

    Taguig, National Capital Region, Philippines Sika Full time ₱1,200,000 - ₱2,400,000 per year

    Company DescriptionWith over 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries.Sika has offices in over 103 countries with over...