market planning analyst

3 days ago

Quezon City, National Capital Region, Philippines United Asia Automotive Group Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Are you a talented individual ready to join an awesome team in the Automotive industry?

Be our next Market Planning Analyst

Below are the responsibilities of a Market Planning Analyst:

1. Market & Industry Analysis

· Conduct ongoing monitoring of industry trends, regulatory developments, and economic factors affecting the automotive sector.

· Perform qualitative and quantitative research to assess consumer behavior, market shifts, and emerging opportunities.

· Prepare detailed market forecasts and scenario analyses to guide strategic planning.

2. Monthly Market / Competitor Analysis Reports

· Attend and participate in Monthly CAMPI (MARCOM) meetings to gather official industry sales and market share data.

· Track and analyze competitor product launches, pricing adjustments, promotional activities, and dealer strategies.

· Develop Industry Sales Reports to measure brand performance against competitors.

· Conduct mystery shopping to evaluate competitor sales processes, service levels, and showroom experiences.

3. Market Research Initiatives

· Lead special research projects in support of OEM (Original Equipment Manufacturer) directives.

· Administer Dealer Brand/Model Surveys in coordination with Dealer Development Dept. and Sales & Distribution Dept. to assess brand competitiveness and dealer satisfaction.

· Conduct Early Buyer/Rejecter Studies to identify purchase motivators and reasons for lost sales, providing recommendations to improve conversion rates.

4. Strategic Decision Support

· Provide market insights to support product planning for new models, variant introductions, and pricing strategies.

· Work with marketing teams to optimize targeting, messaging, and campaign performance measurement.

· Assist sales teams with market penetration strategies, territory prioritization, and dealer performance improvement.

· Support after-sales with insights on customer satisfaction and retention.

Qualifications

· Bachelor's degree in Marketing, Business Administration, Economics, or related field.

· At least 2–3 years of experience in market research, data analysis, or strategic planning (automotive industry preferred).

· Strong analytical skills with proficiency in Excel, PowerPoint, and data visualization tools.

· Excellent communication skills for preparing and presenting reports to management.

· Detail-oriented with the ability to manage multiple projects simultaneously.

· Knowledge of the automotive industry, market trends, and consumer behavior is a strong advantage.

Key Competencies

· Analytical Thinking – Able to interpret complex market data into actionable insights.

· Strategic Mindset – Anticipates market changes and recommends proactive actions.

· Collaboration – Works effectively with cross-functional teams.

· Attention to Detail – Ensures accuracy in reporting and data interpretation.

· Business Acumen – Understands market drivers and competitive dynamics.

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