
market planning analyst
3 days ago
Are you a talented individual ready to join an awesome team in the Automotive industry?
Be our next Market Planning Analyst
Below are the responsibilities of a Market Planning Analyst:
1. Market & Industry Analysis
· Conduct ongoing monitoring of industry trends, regulatory developments, and economic factors affecting the automotive sector.
· Perform qualitative and quantitative research to assess consumer behavior, market shifts, and emerging opportunities.
· Prepare detailed market forecasts and scenario analyses to guide strategic planning.
2. Monthly Market / Competitor Analysis Reports
· Attend and participate in Monthly CAMPI (MARCOM) meetings to gather official industry sales and market share data.
· Track and analyze competitor product launches, pricing adjustments, promotional activities, and dealer strategies.
· Develop Industry Sales Reports to measure brand performance against competitors.
· Conduct mystery shopping to evaluate competitor sales processes, service levels, and showroom experiences.
3. Market Research Initiatives
· Lead special research projects in support of OEM (Original Equipment Manufacturer) directives.
· Administer Dealer Brand/Model Surveys in coordination with Dealer Development Dept. and Sales & Distribution Dept. to assess brand competitiveness and dealer satisfaction.
· Conduct Early Buyer/Rejecter Studies to identify purchase motivators and reasons for lost sales, providing recommendations to improve conversion rates.
4. Strategic Decision Support
· Provide market insights to support product planning for new models, variant introductions, and pricing strategies.
· Work with marketing teams to optimize targeting, messaging, and campaign performance measurement.
· Assist sales teams with market penetration strategies, territory prioritization, and dealer performance improvement.
· Support after-sales with insights on customer satisfaction and retention.
Qualifications
· Bachelor's degree in Marketing, Business Administration, Economics, or related field.
· At least 2–3 years of experience in market research, data analysis, or strategic planning (automotive industry preferred).
· Strong analytical skills with proficiency in Excel, PowerPoint, and data visualization tools.
· Excellent communication skills for preparing and presenting reports to management.
· Detail-oriented with the ability to manage multiple projects simultaneously.
· Knowledge of the automotive industry, market trends, and consumer behavior is a strong advantage.
Key Competencies
· Analytical Thinking – Able to interpret complex market data into actionable insights.
· Strategic Mindset – Anticipates market changes and recommends proactive actions.
· Collaboration – Works effectively with cross-functional teams.
· Attention to Detail – Ensures accuracy in reporting and data interpretation.
· Business Acumen – Understands market drivers and competitive dynamics.
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