GenAI Creative Optimisation Analyst

Role: GenAI Creative Optimisation Analyst (Data Analyst)

Location: Manila, Philippines

About the role:

As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.

Join us at U-Studio, where we're pioneering the future of generative AI with our brand-new global AI studio function. As a Content Optimisation Analyst, you'll be at the forefront of this innovation, uncovering insights to drive peak performance of our content. Join our dynamic team and be part of shaping the next generation of AI-powered marketing for one of the world's most renowned FMCG brands.

What you will be doing:

Defining, Measuring & Evaluating Success

• Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work).
• Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes.
• Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making.
• Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).

Hacking Insight & Performance

• Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content.
• Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs.
• Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve.
• Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required.

Unlocking Potential

• Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation.
• Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs.

What you need to be great in this role:

AI, Analytics & Strategic Skills

• Hands on experience with the major LLMs and other providers for analytics, data, and insight work.
• Possess strong analytics and data-driven experience, driving insights that push boundaries.
• Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data.
• Embrace an innovative approach to data and consumer insights, pioneering new paths to success.
• Leverage interest in applying data to understand audience behaviour.

Technical Proficiency

• Deep understanding of ad account setups, metrics, evaluation and how this drives results.
• Comfortable aggregating multiple data sources to evaluate effectiveness.
• Proficiency with tools such as Brandwatch, Global Web Index, Audiense.
• Excel in data storytelling for non-technical audiences, ensuring insights resonate.

Personal Attributes

• Possess a keen eye for detail and critical thinking, driving impactful decision-making.
• Comfortable thriving in a fast-paced, changing environment.
• Has a thirst for continual learning and pushing boundaries, driving innovation at every turn.
• Embrace a collaborative, open-minded approach, fostering a culture of teamwork and excellence.

Req ID: 13522

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