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marketing specialist

7 hours ago

Paranaque City, Calabarzon, Philippines Upsurge Unlimited Resources Inc. Full time

Job Summary:

The Marketing Specialist is responsible for developing and executing strategic marketing plans that strengthen the company's brand presence, expand its buyer network, and increase sales performance. This role requires a highly skilled and independent marketer who can think strategically, plan campaigns from concept to execution, and analyze results to drive continuous improvement. The position demands creativity, leadership, and strong business understanding to support the overall growth of the wholesale operations.

Duties & Responsibilities:

  • Develop and implement comprehensive marketing strategies to expand buyer networks and build brand recognition.
  • Conceptualize and lead creative campaigns and promotions that effectively highlight products and attract consistent customer flow.
  • Manage the company's digital marketing presence (Facebook, TikTok, and other platforms), ensuring consistent and engaging content.
  • Plan and monitor paid ad campaigns to maximize visibility, lead generation, and buyer conversion.
  • Conduct market analysis to identify new business opportunities and customer behavior trends.
  • Coordinate with Sales, Operations, and Management to align marketing efforts with actual sales targets and inventory goals.
  • Propose and execute seasonal, clearance, and brand-building promotions tailored to key buyer segments.
  • Lead the preparation of marketing materials, including digital graphics, videos, posters, and event displays.
  • Track campaign performance through data reports and recommend adjustments for continuous improvement.
  • Build and maintain relationships with local communities, influencers, and media contacts to strengthen marketing networks.
  • Independently manage marketing schedules, budgeting, and timelines with minimal supervision.
  • Provide insights and recommendations to Management on long-term marketing direction and brand positioning.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • At least 2–3 years of solid experience in marketing, promotions, or brand management.
  • Proven expertise in planning and executing marketing campaigns that drive measurable business growth.
  • Strong knowledge of digital marketing, SEO, paid ads, influencer marketing, and content development.
  • Background in customer acquisition, loyalty programs, and brand-building campaigns.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects simultaneously, meet deadlines, and work independently.
  • Advanced skills in social media strategy, ad management, and performance analytics.
  • Established connections in media, trade networks, or related communities is an advantage.
  • Highly organized, analytical, and results-driven mindset.
  • Professional certification in marketing or digital advertising is a strong plus.
  • Willing to travel or visit client locations for marketing implementation and business development activities.

Job Type: Full-time

Pay: Php28, Php30,000.00 per month

Work Location: In person