
Marketing Communications Manager
15 hours ago
Job Summary
The Marketing Communications Manager is responsible for developing and executing integrated marketing campaigns across digital and offline platforms/media, managing media relations and serving as primary person in coordinating with Converge Corporate Communications Group for PR and external communications and planning and the implementation of corporate, trade and sales events to support product initiatives. This role ensures all messaging aligns with the brand identity and supports business objectives by crafting compelling campaigns, managing content, and coordinating across teams for consistent and timely communication.
Roles & Responsibilities
1. Product Communication
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Align and manage product communication materials with product managers (flyers, FAQs, advisories, etc.)
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Ensure consistent messaging
2. Internal Communications
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Cascade product updates to employees
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Create toolkits and guides for internal teams
3. External Customer Messaging
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Develop advisories, emailers, SMS blasts, social media content for subscribers
4. Campaign Development
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Design and roll out marketing communication campaigns in collaboration with the product team
5. Brand Messaging Consistency
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Ensure alignment with brand tone, values, and visual guidelines in all comms
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Brand equity
6. Cross-functional Coordination
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Work closely with Sales, Care, and Operations to align communication rollouts and schedules
7. Crisis & Advisory Management
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Draft and release urgent communications (e.g., service advisories, outages, updates)
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Risk assessment
8. Documentation & Reporting
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Maintain communication logs and content repository
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Report on communication effectiveness and insights
Core Competencies Required
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Clear, concise writing and speaking abilities for varied audiences
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Ability to craft engaging and visually appealing messaging and materials
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High level of accuracy in proofreading, grammar, and formatting
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Skilled in handling multiple campaigns and deadlines simultaneously
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Understands target audiences and crafts messages that influence behavior
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Works well across departments and functions to ensure unified communication
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Calm and responsive in drafting urgent and sensitive communications
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Uses data and insights to improve communication effectiveness
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