Associate Manager/Manager, Strategic Planning

2 weeks ago

Taguig, National Capital Region, Philippines ADA Full time ₱1,500,000 - ₱2,500,000 per year

About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

What Will You Do?

  • Advertiser Management & Growth: Deliver on client specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into actionable process and work closely with internal stakeholders; Ad Operations, Creative and Data teams to ensure the deliverables. Analyse campaign performance, provide meaningful insights, and improve revenue across all the assigned accounts.
  • Data Centric Consultation: Drive data centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms.
  • Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development.
  • Maintain Social Industry Knowledge: Keep abreast of industry trends, media trends, innovations, and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile) and technology.

What Skills & Experience Do You Need?

  • At least 5 - 7 years of working experience in strategic planning, media planning, account/ client management in the online advertising industry.
  • Proven account management and media planning experience across multiple platforms for performance clients
  • Experience in Facebook Ad Manager, Google Search, Display, TikTok, and Programmatic, etc.
  • Experience in analytical tools such as Google Analytics, Adobe Analytics, AppsFlyer, Branch, Adjust and other platforms.
  • Experience with performance-driven clients (e.g. E-commerce, DTC, Fintech) will be advantageous.
  • Proficiency in Excel, Word and PowerPoint.
  • Fluent in written and spoken language skills in English and local languages.

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