Brand Manager

3 days ago

Makati City, National Capital Region, Philippines Nippon Premium Bakery, Inc. Full time ₱720,000 - ₱960,000 per year

Job Title: Brand Manager

Location: Makati City

Employment Type: Full-time

Job Summary:

The Brand Manager will be responsible for developing and executing brand strategies, managing product positioning, and ensuring effective marketing campaigns for our bread product lines. This role requires strong analytical skills, creativity, and a deep understanding of consumer behavior in the food industry.

Key Responsibilities:

· Develop and implement brand strategies to strengthen market presence and increase brand equity.

· Plan and oversee marketing campaigns, promotions, and product launches.

· Conduct market research and analyze consumer insights, competitor activities, and industry trends.

· Collaborate with sales, R&D, and production teams to ensure brand consistency and successful execution of strategies.

· Manage advertising and media activities, including digital platforms and in-store promotions.

· Monitor brand performance through KPIs and prepare regular reports for management.

· Recommend product innovations, packaging improvements, and pricing strategies.

· Build and maintain strong relationships with distributors, retailers, and other stakeholders.

·

Qualifications:

· Bachelor's degree in Marketing, Business Administration, or related field

· Minimum 3–5 years of experience in brand management, preferably in FMCG or food manufacturing.

· Strong background in product marketing, advertising, and promotions.

· Excellent communication, presentation, and negotiation skills.

· Creative thinker with strong analytical and problem-solving skills.

· Proficiency in MS Office and marketing tools; familiarity with digital marketing platforms.

· Ability to work under pressure and manage multiple projects

Job Type: Full-time

Pay: Php60, Php80,000.00 per month

Benefits:

  • Additional leave
  • Company events
  • Health insurance
  • Life insurance
  • Opportunities for promotion

Work Location: In person

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