Strategic Content Consultant

Master of Conversion: Blend Media Solution Storytelling with Performance Creative

We are seeking a highly specialized Strategic Content Consultant to be the crucial storyteller for our Enterprise Go-to-Market (GTM) team. Your role is to translate the complex, high-value problem-solving inherent in media solutions (TV Scheduling, Automation, Media Planning) into compelling ROI narratives. This demands a unique combination of skill: creating executive-level financial documentation while simultaneously producing high-converting video ads and optimizing conversion-focused landing pages.

Join us in the exciting, fast-paced media sector, transforming how global enterprises manage broadcasting and media planning

This is a high-value, full-time, long-term contract for services role. The successful candidate will operate as an independent contractor.

The Mission: Drive Executive Conversion

Your mission is to own the entire content funnel, ensuring every asset—from a financial justification model to a video ad—moves Enterprise executives closer to a qualified lead.

Key Deliverables:

1. High-Value Written Assets (Media Focus) across all three of our product lines. The focus is justifying high-value media solutions.
2. Performance Video Production: Edit and finalize short-form, high-impact video ads for B2B platforms (LinkedIn). Focus on strong hooks, fast cuts, and maximizing ROAS (Return on Ad Spend) and CPL efficiency.
3. Proficiency in professional video editing tools is required to create and edit high-quality video content for marketing campaigns.
4. Conversion Architecture: Own the design, content, and optimization of all dedicated, high-converting landing pages to ensure seamless lead capture and high Conversion Rates (CRO).
5. Experience with landing page development platforms is essential for building and optimising conversion-focused web pages.
6. Sales Enablement: Package all final assets (decks, email copy, battlecards) for immediate, high-impact use by the Senior Business Development Manager and CEO.

Core Responsibilities

• Media Solution Storytelling: Translate the complex operational value of our media solutions (scheduling algorithms, automated planning) into clear, financially compelling language for C-Suite Executives in the broadcast and media space.
• Digital Production: Utilize video editing and motion graphics tools to repurpose raw footage, demos, and testimonials into multiple ad variations for A/B testing. Utilize AI tools (e.g., Gemini Pro) to enhance production efficiency.
• Optimization: Conduct continuous A/B testing on landing pages (layout, CTAs, forms) to maximize conversion rates from visitor to Marketing Qualified Lead (MQL).
• SEO & Thought Leadership: Execute the technical SEO strategy by creating accurate, high-ranking blog posts and articles focused on executive pain points in the media technology sector.

Qualifications and Skills

• Industry Passion (Crucial): Demonstrated interest or prior experience in the Media, Broadcast, or AdTech sectors is highly valued.
• Hybrid Skill Set (Required): Proven ability to manage both technical written content (ROI models, white papers) AND high-performance digital asset creation (video/motion graphics).
• Technical Fluency: Demonstrated ability to understand and articulate complex concepts related to media scheduling, automation, and planning systems.
• Web Proficiency: Experience building and optimizing high-converting landing pages.
• Experience: 2+ years in B2B content marketing or technical writing, ideally for a SaaS product targeting IT or Operations executives.

Compensation & Contract Details

This high-value, specialized role is compensated with a highly competitive service fee structure tied directly to the performance of the assets you produce that includes a fixed monthly retainer and a performance fee.

Contract Note: The Performance Fee is tied directly to asset effectiveness (e.g., CPL reduction, Landing Page Conversion Rate). As an independent contractor, you are responsible for your own taxes, benefits, and statutory contributions.

If you are ready to be the creative engine that drives Enterprise sales in the thrilling media technology sector, apply now