APAC Foods Non-Anchor Markets Marketing Capability

2 weeks ago

Makati City, National Capital Region, Philippines PepsiCo Full time $104,000 - $130,878 per year

Overview
This role will be mainly responsible in landing our Marketing Capability & PPG Marketing Transformation agenda in APAC Foods Non-anchor Markets Marketing organizations, accountable to the total consumer functions' community across PepsiCo APAC. This role is expected to deliver step-changed brand-building capabilities to support development of Iconic Brands, embed a PepsiCo-side growth model and deliver A&M efficiencies for reinvestment in top markets, key brands and new future-facing capabilities. The role reports to the APAC Foods Non-Anchor Markets CMO.

Responsibilities
Growth Navigator Deployment Leader

Delivery strategy for GN roll out across markets in line with APAC Foods Non-anchor markets (IndoChina Foods, Indonesia, and Asia Foods):

  • Schedule and Delivery of GN Deep Dives for Priority Markets (with support from the GN Global Team)
  • Development of Cluster Model - nuancing deliverables vs. market conditions (maturity / momentum) - or development of clear linkages to the C/B/S model to develop key themes around differing market conditions
  • Embed GN through the regional Organization and Plans
  • Embed scorecards through Anchor Market teams, develop and deliver core enhancements as needed
  • Embedding GN through region and OU Growth planning processes

Marketing Capability Strategy & Leadership

  • Build & deploy holistic capability programming calendar for inclusive of:
  • Upskilling against PPG priorities of Growth Navigator, Iconic Brands, and Human Centricity using the global PPG Marketing Academy material, to build knowledge amongst relevant associates
  • Ongoing support/consulting/coaching opportunities on key brand artifacts (Brand Pulse, CBPs, DBAs) and growth planning documents (BGS, TCP Architecture, TCP Opportunity Briefs, etc.) to elevate deliverable quality
  • Governance process for key brand deliverables within the growth planning process (BGS, ABP, TCP Architecture, TCP Opportunity Brief) to drive oversight and accountability amongst APAC Foods LT
  • Align agenda and collaborate on deployment with the Global Marketing Capabilities team and ensure ongoing tracking of deployments within the global tracker.
  • Ensure full utilization and understanding of latest global tools (e.g. Ada Amplify+), frameworks (e.g. TCP KPI & Objectives framework), and templates (e.g. new BGS template) across the full growth planning process
  • Serve as the Creative excellence champion overseeing Category Creative forums as well as establishing the protocol for Market Creative reviews. Additionally, own the Awards process (external) to deliver a winning awards pipeline across priority awards like Cannes, Effies and BAM process coordinating with global teams

A&M Excellence Lead

  • Accountable for Becoming Better Investors diagnose & delivery in their sector. Ensure deployment and governance of A&M Excellence process and capability with productivity expected outcome 10-15% A&M efficiencies to reinvest in growth priorities.

Qualifications

  • 8-10+ years of relevant experience (Brand Marketing, Insights, Strategy) in operating and HQ Businesses.
  • BA/BS Degree; Master's degree/MBA is a plus but not required.

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