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Integrated Marketing Communications Strategist

35 minutes ago

Pasig, National Capital Region, Philippines Widescope Advertising Agency Co Full time

The Senior IMC (Integrated Marketing Communications) Strategist leads the development of data-driven digital, social, and KOL strategies that drive brand growth and campaign effectiveness. The role translates consumer, market, and cultural insights into integrated campaign plans, collaborates closely with cross-functional teams to ensure cohesive execution, and manages KOL partnerships aligned with brand objectives. The position also mentors junior strategist and continuously optimizes performance through trend monitoring and analytics.

Key Responsibilities:

Strategy & Campaign Development

  • ●  Develop data-driven strategies for B2C, B2B, and FMCG campaigns across digital, traditional, and emerging platforms.
  • ●  Translate consumer, market, and cultural insights into clear campaign strategies, messaging frameworks, and integrated rollout plans.
  • ●  Partner with creative, digital, and account teams to ensure cohesive execution across Digital, ATL, BTL, and retail touchpoints.
  • ●  Present strategic recommendations that address client objectives and business challenges.

Social Media, Digital & KOL Strategy

  • ●  Lead social media, digital, and KOL strategies for assigned brands to drive engagement, growth, and visibility.
  • ●  Plan, manage, and evaluate KOL partnerships to ensure alignment with brand strategy, messaging, and campaign objectives.
  • ●  Optimize campaigns and content initiatives to meet targets of KPI indicators such as video views, followers, and engagement growth.
  • ●  Monitor digital trends, platforms, KOL performance using analytics tools to continuously refine strategy.

Community & Audience Engagement

● Oversee brand community management, ensuring timely, on-brand audience interaction and feedback monitoring.

Leadership & Mentorship

  • Guide and mentor junior strategists, fostering strong strategic thinking and professional growth.
  • Collaborate with cross-functional teams to uphold a high standard of strategic excellence across the agency.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • 3+ years of experience in a social media and strategic role within advertising or marketing.
  • Proven track record of developing successful integrated marketing campaigns and channel strategy.
  • Experienced in handling social media and developing social media reports ie. audience sentiments, page growth, content performance data with compelling insights.
  • Strong understanding of influencer/KOL marketing is a plus.
  • Ability to turn concepts into a compelling strategy and content.
  • Proficient in research and data analysis and consumer journey mapping.
  • Strong communication, presentation, and management skills.

  • Leadership experience and ability to mentor junior team members is an

    advantage.
    - Analytical, creative, and commercially aware thinker who thrives in a

    fast-paced, client-facing environment.